{"id":4603,"date":"2017-06-15T09:16:55","date_gmt":"2017-06-15T09:16:55","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&#038;p=4603"},"modified":"2020-10-13T21:53:50","modified_gmt":"2020-10-13T19:53:50","slug":"what-does-content-findability-mean","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/what-does-content-findability-mean\/","title":{"rendered":"What does content findability mean?"},"content":{"rendered":"<p>Findability is a neologism that refers to\u00a0the ability of any piece of content to be found in a specific context.\u00a0Although it has relevance outside the World Wide Web, the term is usually used in that context to speak about:<\/p>\n<ul>\n<li><strong>on-site findability<\/strong>: the\u00a0ease with which a user who is browsing\u00a0a website can find a piece of information\u00a0on\u00a0it<\/li>\n<li><strong>external findability<\/strong>: the opportunity to find a page of a certain website coming from search engines.<\/li>\n<\/ul>\n<p>While external findability is a matter of <a class=\"wl-entity-page-link\" title=\"ore\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/search-engine-optimization\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_optimization;http:\/\/rdf.freebase.com\/ns\/m.019qb_;http:\/\/dbpedia.org\/resource\/Search_engine_optimization;http:\/\/de.dbpedia.org\/resource\/Suchmaschinenoptimierung;http:\/\/pt.dbpedia.org\/resource\/Otimiza\u00e7\u00e3o_para_motores_de_busca;http:\/\/lt.dbpedia.org\/resource\/Optimizavimas_paie\u0161kos_sistemoms;http:\/\/lv.dbpedia.org\/resource\/Mekl\u0113t\u0101jprogrammas_optimiz\u0101cija;http:\/\/hr.dbpedia.org\/resource\/Optimizacija_web_stranice;http:\/\/hu.dbpedia.org\/resource\/Keres\u0151optimaliz\u00e1l\u00e1s;http:\/\/uk.dbpedia.org\/resource\/\u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f_\u0434\u043b\u044f_\u043f\u043e\u0448\u0443\u043a\u043e\u0432\u0438\u0445_\u0441\u0438\u0441\u0442\u0435\u043c;http:\/\/id.dbpedia.org\/resource\/Optimisasi_mesin_pencari;http:\/\/en.dbpedia.org\/resource\/Search_engine_optimization;http:\/\/it.dbpedia.org\/resource\/Ottimizzazione_(motori_di_ricerca);http:\/\/es.dbpedia.org\/resource\/Posicionamiento_en_buscadores;http:\/\/et.dbpedia.org\/resource\/Otsingumootoritele_optimeerimine;http:\/\/ro.dbpedia.org\/resource\/Optimizare_pentru_motoare_de_c\u0103utare;http:\/\/nl.dbpedia.org\/resource\/Zoekmachineoptimalisatie;http:\/\/no.dbpedia.org\/resource\/S\u00f8kemotoroptimalisering;http:\/\/be.dbpedia.org\/resource\/\u041f\u043e\u0448\u0443\u043a\u0430\u0432\u0430\u044f_\u0430\u043f\u0442\u044b\u043c\u0456\u0437\u0430\u0446\u044b\u044f;http:\/\/ru.dbpedia.org\/resource\/\u041f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f_\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f;http:\/\/fi.dbpedia.org\/resource\/Hakukoneoptimointi;http:\/\/bg.dbpedia.org\/resource\/\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f_\u0437\u0430_\u0442\u044a\u0440\u0441\u0430\u0447\u043a\u0438;http:\/\/fr.dbpedia.org\/resource\/Optimisation_pour_les_moteurs_de_recherche;http:\/\/sk.dbpedia.org\/resource\/Optimaliz\u00e1cia_pre_vyh\u013ead\u00e1va\u010de;http:\/\/sl.dbpedia.org\/resource\/Optimizacija_spletnih_strani;http:\/\/ca.dbpedia.org\/resource\/Optimitzaci\u00f3_per_a_motors_de_cerca;http:\/\/sq.dbpedia.org\/resource\/SEO;http:\/\/sr.dbpedia.org\/resource\/SEO_optimalizacija_veb-sajta;http:\/\/sv.dbpedia.org\/resource\/S\u00f6kmotoroptimering;http:\/\/cs.dbpedia.org\/resource\/Search_Engine_Optimization;http:\/\/pl.dbpedia.org\/resource\/Optymalizacja_dla_wyszukiwarek_internetowych;http:\/\/da.dbpedia.org\/resource\/S\u00f8gemaskineoptimering;http:\/\/tr.dbpedia.org\/resource\/Arama_motoru_optimizasyonu;http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_optimization\" >SEO<\/a>, on-site findability includes aspects related to <strong>information architecture<\/strong>, <strong>user interface design<\/strong>, and <strong>accessibility<\/strong>.<\/p>\n<p>With the rise of the <a class=\"wl-entity-page-link\" title=\"The semantic web\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/semantic-web\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/semantic_web;http:\/\/rdf.freebase.com\/ns\/m.076k0;http:\/\/yago-knowledge.org\/resource\/Semantic_Web;http:\/\/dbpedia.org\/resource\/Semantic_Web;http:\/\/no.dbpedia.org\/resource\/Semantisk_web;http:\/\/de.dbpedia.org\/resource\/Semantic_Web;http:\/\/fi.dbpedia.org\/resource\/Semanttinen_Web;http:\/\/ru.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f_\u043f\u0430\u0443\u0442\u0438\u043d\u0430;http:\/\/pt.dbpedia.org\/resource\/Web_sem\u00e2ntica;http:\/\/bg.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u0430_\u043c\u0440\u0435\u0436\u0430;http:\/\/lt.dbpedia.org\/resource\/Semantinis_tinklas;http:\/\/lv.dbpedia.org\/resource\/Semantiskais_t\u012bmeklis;http:\/\/fr.dbpedia.org\/resource\/Web_s\u00e9mantique;http:\/\/hu.dbpedia.org\/resource\/Szemantikus_web;http:\/\/uk.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u0430_\u043f\u0430\u0432\u0443\u0442\u0438\u043d\u0430;http:\/\/id.dbpedia.org\/resource\/Web_semantik;http:\/\/ca.dbpedia.org\/resource\/Web_sem\u00e0ntic;http:\/\/sr.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043a\u0438_\u0432\u0435\u0431;http:\/\/sv.dbpedia.org\/resource\/Semantiska_webben;http:\/\/en.dbpedia.org\/resource\/Semantic_Web;http:\/\/is.dbpedia.org\/resource\/Merkingarvefur;http:\/\/it.dbpedia.org\/resource\/Web_semantico;http:\/\/es.dbpedia.org\/resource\/Web_sem\u00e1ntica;http:\/\/cs.dbpedia.org\/resource\/S\u00e9mantick\u00fd_web;http:\/\/pl.dbpedia.org\/resource\/Semantic_Web;http:\/\/da.dbpedia.org\/resource\/Semantisk_web;http:\/\/nl.dbpedia.org\/resource\/Semantisch_web;http:\/\/tr.dbpedia.org\/resource\/Anlamsal_a\u011f\" >semantic web<\/a>, the <a class=\"wl-entity-page-link\" title=\"UX\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/user-experience\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/user_experience;http:\/\/yago-knowledge.org\/resource\/User_experience;http:\/\/dbpedia.org\/resource\/User_experience;http:\/\/no.dbpedia.org\/resource\/Brukeropplevelse;http:\/\/de.dbpedia.org\/resource\/User_Experience;http:\/\/en.dbpedia.org\/resource\/User_experience;http:\/\/it.dbpedia.org\/resource\/User_Experience;http:\/\/es.dbpedia.org\/resource\/Experiencia_de_usuario;http:\/\/et.dbpedia.org\/resource\/Kasutajakogemus;http:\/\/id.dbpedia.org\/resource\/Pengalaman_pengguna;http:\/\/pl.dbpedia.org\/resource\/User_experience;http:\/\/da.dbpedia.org\/resource\/Brugeroplevelse;http:\/\/data.wordlift.io\/wl0216\/entity\/user_experience\" >user experience<\/a> will affect more and more SEO because the users&#8217; behavior on a website can give\u00a0positive or negative signals to\u00a0Google. For this reason, we will find ourselves giving more attention to the on-site\u00a0<strong>findability<\/strong>.<\/p>\n<h2><strong>How does WordLift help\u00a0with findability?<\/strong><\/h2>\n<p>WordLift gives you a powerful toolkit to improve both on-site and external findability. How?<\/p>\n<ol>\n<li><strong>External findability<\/strong>. Adding a semantic markup to your articles and pages, WordLift makes your content understandable for machines &#8211; such as search engine crawlers, personal assistants, and chatbots. In this way, the external findability of your content will take advantage of\u00a0structured data and help users find the content they need and reach your website.<\/li>\n<li><strong>On-site findability<\/strong>. Enriching your website with internal links and content recommendation you will create a compelling user experience, and help users browse your website and find your content. Rethink the architecture of your website on the basis of semantic relations thanks to <a class=\"wl-entity-page-link\" title=\"ai\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/artificial-intelligence\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence;http:\/\/rdf.freebase.com\/ns\/m.0mkz;http:\/\/dbpedia.org\/resource\/Artificial_intelligence;http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence_2;http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence;http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence_2;http:\/\/pt.dbpedia.org\/resource\/Intelig\u00eancia_artificial;http:\/\/hr.dbpedia.org\/resource\/Umjetna_inteligencija;http:\/\/hu.dbpedia.org\/resource\/Mesters\u00e9ges_intelligencia;http:\/\/id.dbpedia.org\/resource\/Kecerdasan_buatan;http:\/\/is.dbpedia.org\/resource\/Gervigreind;http:\/\/it.dbpedia.org\/resource\/Intelligenza_artificiale;http:\/\/ro.dbpedia.org\/resource\/Inteligen\u021b\u0103_artificial\u0103;http:\/\/be.dbpedia.org\/resource\/\u0428\u0442\u0443\u0447\u043d\u044b_\u0456\u043d\u0442\u044d\u043b\u0435\u043a\u0442;http:\/\/ru.dbpedia.org\/resource\/\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439_\u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442;http:\/\/bg.dbpedia.org\/resource\/\u0418\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d_\u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442;http:\/\/sk.dbpedia.org\/resource\/Umel\u00e1_inteligencia;http:\/\/sl.dbpedia.org\/resource\/Umetna_inteligenca;http:\/\/ca.dbpedia.org\/resource\/Intel\u00b7lig\u00e8ncia_artificial;http:\/\/sq.dbpedia.org\/resource\/Inteligjenca_artificiale;http:\/\/sr.dbpedia.org\/resource\/\u0412\u0458\u0435\u0448\u0442\u0430\u0447\u043a\u0430_\u0438\u043d\u0442\u0435\u043b\u0438\u0433\u0435\u043d\u0446\u0438\u0458\u0430;http:\/\/sv.dbpedia.org\/resource\/Artificiell_intelligens;http:\/\/cs.dbpedia.org\/resource\/Um\u011bl\u00e1_inteligence;http:\/\/da.dbpedia.org\/resource\/Kunstig_intelligens;http:\/\/tr.dbpedia.org\/resource\/Yapay_zek\u00e2;http:\/\/de.dbpedia.org\/resource\/K\u00fcnstliche_Intelligenz;http:\/\/lt.dbpedia.org\/resource\/Dirbtinis_intelektas;http:\/\/lv.dbpedia.org\/resource\/M\u0101ksl\u012bgais_intelekts;http:\/\/uk.dbpedia.org\/resource\/\u0428\u0442\u0443\u0447\u043d\u0438\u0439_\u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442;http:\/\/en.dbpedia.org\/resource\/Artificial_intelligence;http:\/\/es.dbpedia.org\/resource\/Inteligencia_artificial;http:\/\/et.dbpedia.org\/resource\/Tehisintellekt;http:\/\/nl.dbpedia.org\/resource\/Kunstmatige_intelligentie;http:\/\/no.dbpedia.org\/resource\/Kunstig_intelligens;http:\/\/fi.dbpedia.org\/resource\/Teko\u00e4ly;http:\/\/fr.dbpedia.org\/resource\/Intelligence_artificielle;http:\/\/pl.dbpedia.org\/resource\/Sztuczna_inteligencja\" >artificial intelligence<\/a>, will definitely improve the on-site findability of your content.<\/li>\n<\/ol>\n\n<div class='wl-chord' \n\tid='wl-chord-69e6627e5638e'\n\tdata-post-id='4603'\n    data-depth='2'\n    data-main-color='000'\n\tstyle='width:100%;\n        height:500px;\n        background-color:white;\n        margin-top:10px;\n        margin-bottom:10px'>\n<\/div>\n\n<h2><strong>To learn more, watch our webinar<\/strong><\/h2>\n<p>Here at WordLift, we have studied, written and experimented a lot about this subject. If you need more tips, don&#8217;t miss our <strong>webinar on machine-friendly content\u00a0with Scott Abel<\/strong>. It&#8217;s\u00a0free and you can watch it anytime. Just grab\u00a0a pen and a scratch pad. ?<\/p>\n<p style=\"text-align: center\"><a id=\"cta__text\" class=\"et_pb_promo_button et_pb_button\" style=\"color: #fff !important;background: #FF8401\" href=\"http:\/\/data.wordlift.io\/wl0216\/entity\/when_is_the_webinar_on_machine-friendly_content_in_wordpress_\">Watch it now!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Findability is a neologism that refers to\u00a0the ability of any piece of content to be found in a specific context.\u00a0Although it has relevance outside the World Wide Web, the term is usually used in that context to speak about: on-site findability: the\u00a0ease with which a user who is browsing\u00a0a website can find a piece of &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/what-does-content-findability-mean\/\">Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":4607,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[],"wl_entity_type":[12],"coauthors":[],"class_list":["post-4603","entity","type-entity","status-publish","has-post-thumbnail","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content findability What does content findability mean? -<\/title>\n<meta name=\"description\" content=\"Content findability is a neologism that refers to\u00a0the ability of any piece of content to be found in a specific context.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/what-does-content-findability-mean\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content findability What does content findability mean? -\" \/>\n<meta property=\"og:description\" content=\"Content findability is a neologism that refers to\u00a0the ability of any piece of content to be found in a specific context.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordlift.io\/blog\/en\/entity\/what-does-content-findability-mean\/\" \/>\n<meta property=\"og:site_name\" content=\"WordLift Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-13T19:53:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/06\/findability.png\" \/>\n\t<meta property=\"og:image:width\" content=\"908\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Andrea Volpini\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/what-does-content-findability-mean\/\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/entity\/what-does-content-findability-mean\/\",\"name\":\"Content findability What does content findability mean? 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