{"id":2707,"date":"2017-02-03T17:35:50","date_gmt":"2017-02-03T16:35:50","guid":{"rendered":"https:\/\/wordlift.io\/?post_type=entity&#038;p=2707"},"modified":"2017-06-20T10:20:21","modified_gmt":"2017-06-20T10:20:21","slug":"play-copy","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/","title":{"rendered":"Play Copy"},"content":{"rendered":"<p>Play Copy is an insightful,\u00a0concrete and really funny <strong>conference about copywriting<\/strong> that\u00a0took place in Rome on February the 4th at\u00a0<a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/spazio-talent-garden\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/spazio_talent_garden\" >Spazio Talent Garden<\/a>.\u00a0Organized by <strong>Pennamontata<\/strong>, a\u00a0creative agency highly specialized in content marketing, Play Copy has a rich agenda that will take the attendees from the basics to the stars. Storytelling, crisis management, case studies, techniques and workshops, all packed in a one-day event. Just a few numbers:<\/p>\n<ul>\n<li><strong>13 speakers\u00a0<\/strong>that shared their experience<\/li>\n<li><b>1 <em>actual<\/em> magician <\/b>that delighted all those who work with the magic of words<\/li>\n<li><strong>1 final surprise<\/strong>,\u00a0a wonderful video about this amazing day<\/li>\n<li><strong>tons of tips and trick to\u00a0take home<\/strong>: which is exactly what you can expect from such a cool event!<\/li>\n<\/ul>\n<p>It was a real full immersion for content writers: we were there to grab the secrets of some of the most interesting content marketers in Italy. Also, since we really believe that <strong>WordLift can make a huge revolution in content marketing<\/strong>, we joined the event as a sponsor to show to content writers with a quick live demo how we can help them enrich their words and make their content beautiful.<\/p>\n<p>Visit the <a href=\"http:\/\/www.playcopy.com\/\"><strong>website of Play Copy<\/strong><\/a>\u00a0to know more.<\/p>\n\n<div class='wl-geomap'  id='wl_geomap_2707' data-post-id='2707'\n\tstyle='width:100%; height:300px; background-color: gray;'>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Play Copy is an insightful,\u00a0concrete and really funny conference about copywriting that\u00a0took place in Rome on February the 4th at\u00a0Spazio Talent Garden.\u00a0Organized by Pennamontata, a\u00a0creative agency highly specialized in content marketing, Play Copy has a rich agenda that will take the attendees from the basics to the stars. Storytelling, crisis management, case studies, techniques and &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/\">Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":4292,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[],"wl_entity_type":[14],"coauthors":[],"class_list":["post-2707","entity","type-entity","status-publish","has-post-thumbnail","hentry","wl_entity_type-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Play Copy - WordLift Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Play Copy - WordLift Blog\" \/>\n<meta property=\"og:description\" content=\"Play Copy is an insightful,\u00a0concrete and really funny conference about copywriting that\u00a0took place in Rome on February the 4th at\u00a0Spazio Talent Garden.\u00a0Organized by Pennamontata, a\u00a0creative agency highly specialized in content marketing, Play Copy has a rich agenda that will take the attendees from the basics to the stars. Storytelling, crisis management, case studies, techniques and &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/\" \/>\n<meta property=\"og:site_name\" content=\"WordLift Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-20T10:20:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/02\/play-copy_logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Andrea Volpini\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/\",\"name\":\"Play Copy - WordLift Blog\",\"isPartOf\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/02\/play-copy_logo.png\",\"datePublished\":\"2017-02-03T16:35:50+00:00\",\"dateModified\":\"2017-06-20T10:20:21+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/#primaryimage\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/02\/play-copy_logo.png\",\"contentUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/02\/play-copy_logo.png\",\"width\":640,\"height\":480,\"caption\":\"Logo Play Copy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/wordlift.io\/blog\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Play Copy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#website\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/\",\"name\":\"WordLift Blog\",\"description\":\"AI-Powered SEO\",\"publisher\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wordlift.io\/blog\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\",\"name\":\"WordLift\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png\",\"contentUrl\":\"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png\",\"width\":152,\"height\":40,\"caption\":\"WordLift\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Play Copy - WordLift Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/","og_locale":"en_US","og_type":"article","og_title":"Play Copy - WordLift Blog","og_description":"Play Copy is an insightful,\u00a0concrete and really funny conference about copywriting that\u00a0took place in Rome on February the 4th at\u00a0Spazio Talent Garden.\u00a0Organized by Pennamontata, a\u00a0creative agency highly specialized in content marketing, Play Copy has a rich agenda that will take the attendees from the basics to the stars. Storytelling, crisis management, case studies, techniques and &hellip; Continued","og_url":"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/","og_site_name":"WordLift Blog","article_modified_time":"2017-06-20T10:20:21+00:00","og_image":[{"width":640,"height":480,"url":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/02\/play-copy_logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute","Written by":"Andrea Volpini"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/","url":"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/","name":"Play Copy - WordLift Blog","isPartOf":{"@id":"https:\/\/wordlift.io\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/#primaryimage"},"image":{"@id":"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/#primaryimage"},"thumbnailUrl":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/02\/play-copy_logo.png","datePublished":"2017-02-03T16:35:50+00:00","dateModified":"2017-06-20T10:20:21+00:00","breadcrumb":{"@id":"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/#primaryimage","url":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/02\/play-copy_logo.png","contentUrl":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/02\/play-copy_logo.png","width":640,"height":480,"caption":"Logo Play Copy"},{"@type":"BreadcrumbList","@id":"https:\/\/wordlift.io\/blog\/en\/entity\/play-copy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wordlift.io\/blog\/en\/"},{"@type":"ListItem","position":2,"name":"Play Copy"}]},{"@type":"WebSite","@id":"https:\/\/wordlift.io\/blog\/en\/#website","url":"https:\/\/wordlift.io\/blog\/en\/","name":"WordLift Blog","description":"AI-Powered SEO","publisher":{"@id":"https:\/\/wordlift.io\/blog\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wordlift.io\/blog\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wordlift.io\/blog\/en\/#organization","name":"WordLift","url":"https:\/\/wordlift.io\/blog\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png","contentUrl":"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png","width":152,"height":40,"caption":"WordLift"},"image":{"@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/"}}]}},"_wl_alt_label":[],"wl:entity_url":"http:\/\/data.wordlift.io\/wl0216\/entity\/play_copy","_links":{"self":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/entities\/2707"}],"collection":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/entities"}],"about":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/types\/entity"}],"author":[{"embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/comments?post=2707"}],"version-history":[{"count":0,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/entities\/2707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/media\/4292"}],"wp:attachment":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/media?parent=2707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/categories?post=2707"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/wl_entity_type?post=2707"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/coauthors?post=2707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}