{"id":2130,"date":"2020-03-22T10:07:46","date_gmt":"2020-03-22T09:07:46","guid":{"rendered":"https:\/\/wordlift.io\/entity\/natural-language-processing\/"},"modified":"2021-11-18T17:32:23","modified_gmt":"2021-11-18T16:32:23","slug":"natural-language-processing","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/natural-language-processing\/","title":{"rendered":"Natural language processing"},"content":{"rendered":"<h2><span>What is natural language processing?<\/span><\/h2>\n<p>Natural language processing (or NLP) is <strong>a field of computer science<\/strong>, <strong><a class=\"wl-entity-page-link\" title=\"ai\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/artificial-intelligence\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence;http:\/\/rdf.freebase.com\/ns\/m.0mkz;http:\/\/dbpedia.org\/resource\/Artificial_intelligence;http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence_2;http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence;http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence_2;http:\/\/pt.dbpedia.org\/resource\/Intelig\u00eancia_artificial;http:\/\/hr.dbpedia.org\/resource\/Umjetna_inteligencija;http:\/\/hu.dbpedia.org\/resource\/Mesters\u00e9ges_intelligencia;http:\/\/id.dbpedia.org\/resource\/Kecerdasan_buatan;http:\/\/is.dbpedia.org\/resource\/Gervigreind;http:\/\/it.dbpedia.org\/resource\/Intelligenza_artificiale;http:\/\/ro.dbpedia.org\/resource\/Inteligen\u021b\u0103_artificial\u0103;http:\/\/be.dbpedia.org\/resource\/\u0428\u0442\u0443\u0447\u043d\u044b_\u0456\u043d\u0442\u044d\u043b\u0435\u043a\u0442;http:\/\/ru.dbpedia.org\/resource\/\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439_\u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442;http:\/\/bg.dbpedia.org\/resource\/\u0418\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d_\u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442;http:\/\/sk.dbpedia.org\/resource\/Umel\u00e1_inteligencia;http:\/\/sl.dbpedia.org\/resource\/Umetna_inteligenca;http:\/\/ca.dbpedia.org\/resource\/Intel\u00b7lig\u00e8ncia_artificial;http:\/\/sq.dbpedia.org\/resource\/Inteligjenca_artificiale;http:\/\/sr.dbpedia.org\/resource\/\u0412\u0458\u0435\u0448\u0442\u0430\u0447\u043a\u0430_\u0438\u043d\u0442\u0435\u043b\u0438\u0433\u0435\u043d\u0446\u0438\u0458\u0430;http:\/\/sv.dbpedia.org\/resource\/Artificiell_intelligens;http:\/\/cs.dbpedia.org\/resource\/Um\u011bl\u00e1_inteligence;http:\/\/da.dbpedia.org\/resource\/Kunstig_intelligens;http:\/\/tr.dbpedia.org\/resource\/Yapay_zek\u00e2;http:\/\/de.dbpedia.org\/resource\/K\u00fcnstliche_Intelligenz;http:\/\/lt.dbpedia.org\/resource\/Dirbtinis_intelektas;http:\/\/lv.dbpedia.org\/resource\/M\u0101ksl\u012bgais_intelekts;http:\/\/uk.dbpedia.org\/resource\/\u0428\u0442\u0443\u0447\u043d\u0438\u0439_\u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442;http:\/\/en.dbpedia.org\/resource\/Artificial_intelligence;http:\/\/es.dbpedia.org\/resource\/Inteligencia_artificial;http:\/\/et.dbpedia.org\/resource\/Tehisintellekt;http:\/\/nl.dbpedia.org\/resource\/Kunstmatige_intelligentie;http:\/\/no.dbpedia.org\/resource\/Kunstig_intelligens;http:\/\/fi.dbpedia.org\/resource\/Teko\u00e4ly;http:\/\/fr.dbpedia.org\/resource\/Intelligence_artificielle;http:\/\/pl.dbpedia.org\/resource\/Sztuczna_inteligencja\" >artificial intelligence<\/a><\/strong>, and <strong>linguistics<\/strong> that has to do\u00a0with the interactions between computers and humans using natural languages. As such, NLP is related to the area of human\u2013computer interaction. Many challenges in NLP involve natural language understanding &#8212; that is, enabling computers to derive meaning from human and <a class=\"wl-entity-page-link\" title=\"AI Text Generation for SEO: a practical example\" href=\"https:\/\/wordlift.io\/blog\/en\/ai-text-generation-for-seo\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/post\/ai_text_generation_for_seo__a_practical_example;http:\/\/dbpedia.org\/resource\/Natural-language_generation;https:\/\/www.wikidata.org\/wiki\/Q1513879\" >natural language generation<\/a> &#8212; the ability to produce textual content.\u00a0<\/p>\n<h2>How does Google use NLP?<\/h2>\n<p>Since Google <a class=\"wl-entity-page-link\" title=\"Google\u00a0Knowledge Graph\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/google-knowledge-graph\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/google_knowledge_graph;http:\/\/rdf.freebase.com\/ns\/m.0jwvf5b;http:\/\/dbpedia.org\/resource\/Knowledge_Graph;http:\/\/data.qa.wordlift.io\/wl0216\/entity\/google_knowledge_graph;http:\/\/data.wordlift.io\/wl0216\/entity\/google_knowledge_graph;http:\/\/data.qa.wordlift.io\/wl0216\/entity\/google_knowledge_graph\" >Knowledge Graph<\/a> and Hummingbird were released, Google\u00a0<span>reads human language, through <\/span><span>Natural Language Processing.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When I type in Google\u2019s search box \u201cmoon distance,\u201d that is what I get:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6441 size-full\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/11\/distance-earth_google.png\" alt=\"Distance of the moon from earth - Google Knowledge Graph\" width=\"562\" height=\"305\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/11\/distance-earth_google.png 562w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/11\/distance-earth_google-300x163.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/11\/distance-earth_google-150x81.png 150w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/p>\n<p><span style=\"font-weight: 400\">You may think this is simple keyword matching, but it is not. <\/span><span style=\"font-weight: 400\">In fact, if I ask \u201cHow far is the moon?\u201d <\/span><span style=\"font-weight: 400\">I get the same answer.<\/span><\/p>\n<p>Google\u2019s ability to understand language goes further. If I search \u201cmoon distance in meters\u201d that is what I get:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6442 size-full\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/11\/distance-earth_google_m.png\" alt=\"Distance of moon from earth in meters - Google Knowledge Graph\" width=\"562\" height=\"303\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/11\/distance-earth_google_m.png 562w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/11\/distance-earth_google_m-300x162.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/11\/distance-earth_google_m-150x81.png 150w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/p>\n<p><span style=\"font-weight: 400\">In short, Google knows I\u2019m referring to the same thing and gives me the proper answer. <\/span><\/p>\n<h2><span>How does WordLift uses NLP?<\/span><\/h2>\n<p><strong>WordLift<\/strong> suggests to content editors relevant fact-based information, images and links by\u00a0analyzing content being written (either pages or post).<\/p>\n<p>WordLift uses\u00a0<em><a class=\"wl-entity-page-link\" title=\"Named-entity recognition\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/named-entity-recognition\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/named-entity_recognition;http:\/\/rdf.freebase.com\/ns\/m.0658pt;http:\/\/yago-knowledge.org\/resource\/Named-entity_recognition;http:\/\/dbpedia.org\/resource\/Named-entity_recognition\" >Named Entity Recognition<\/a><\/em> (<span class=\"highlighted\">NER<\/span>) and <em>Named Entity Disambiguation<\/em> (NED) to extract <a class=\"reference external\" href=\"http:\/\/docs.wordlift.io\/en\/latest\/key-concepts.html#entity\">Named Entities<\/a> from textual\u00a0contents.<\/p>\n<p>Editors can reconcile<span>\u00a0entities extracted from their posts and pages\u00a0with<\/span><span>\u00a0equivalent entities available on\u00a0other sources (i.e. DBpedia or <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/wikidata\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/wikidata;http:\/\/yago-knowledge.org\/resource\/Wikidata;http:\/\/rdf.freebase.com\/ns\/m.0j9kvph;http:\/\/dbpedia.org\/resource\/Wikidata;http:\/\/de.dbpedia.org\/resource\/Wikidata;http:\/\/pt.dbpedia.org\/resource\/Wikidata;http:\/\/lv.dbpedia.org\/resource\/Vikidati;http:\/\/uk.dbpedia.org\/resource\/\u0412\u0456\u043a\u0456\u0434\u0430\u043d\u0456;http:\/\/id.dbpedia.org\/resource\/Wikidata;http:\/\/en.dbpedia.org\/resource\/Wikidata;http:\/\/is.dbpedia.org\/resource\/Wikidata;http:\/\/it.dbpedia.org\/resource\/Wikidata;http:\/\/es.dbpedia.org\/resource\/Wikidata;http:\/\/et.dbpedia.org\/resource\/Wikidata;http:\/\/ro.dbpedia.org\/resource\/Wikidata;http:\/\/nl.dbpedia.org\/resource\/Wikidata;http:\/\/no.dbpedia.org\/resource\/Wikidata;http:\/\/fi.dbpedia.org\/resource\/Wikidata;http:\/\/ru.dbpedia.org\/resource\/\u0412\u0438\u043a\u0438\u0434\u0430\u043d\u043d\u044b\u0435;http:\/\/be.dbpedia.org\/resource\/\u0412\u0456\u043a\u0456\u0434\u0430\u0434\u0437\u0435\u043d\u044b\u044f;http:\/\/bg.dbpedia.org\/resource\/\u0423\u0438\u043a\u0438\u0434\u0430\u043d\u043d\u0438;http:\/\/fr.dbpedia.org\/resource\/Wikidata;http:\/\/sk.dbpedia.org\/resource\/Wiki\u00fadaje;http:\/\/sl.dbpedia.org\/resource\/Wikipodatki;http:\/\/ca.dbpedia.org\/resource\/Wikidata;http:\/\/sr.dbpedia.org\/resource\/\u0412\u0438\u043a\u0438\u043f\u043e\u0434\u0430\u0446\u0438;http:\/\/sv.dbpedia.org\/resource\/Wikidata;http:\/\/cs.dbpedia.org\/resource\/Wikidata;http:\/\/pl.dbpedia.org\/resource\/Wikidane;http:\/\/da.dbpedia.org\/resource\/Wikidata;http:\/\/tr.dbpedia.org\/resource\/Vikiveri\" >Wikidata<\/a>).\u00a0By automatically linking entities <strong>WordLift<\/strong><\/span>\u00a0helps machines unambiguously interpret the context of the content being written.<\/p>\n<p><span>This information, derived from these large open graphs such as\u00a0DBpedia, is also used by <strong>WordLift<\/strong><\/span> to\u00a0add the semantic markup using the vocabulary of\u00a0<a class=\"wl-entity-page-link\" title=\"schema markup\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/schema-org\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/schema-org;http:\/\/rdf.freebase.com\/ns\/m.0gvvdn9;http:\/\/yago-knowledge.org\/resource\/Schema.org;http:\/\/dbpedia.org\/resource\/Schema.org;https:\/\/www.wikidata.org\/wiki\/Q3475322;http:\/\/data.qa.wordlift.io\/wl0216\/entity\/schema-org\" >schema.org.<\/a><\/p>\n<h2><span>What are Word Embeddings?<\/span><\/h2>\n<p><a class=\"wl-entity-page-link\" title=\"graph embeddings\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/what-are-embeddings\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/what_are_embeddings_\" >Word embeddings<\/a> (or text embeddings) are a type of algebraic representation of words that allows words with similar meaning to have similar mathematical representation. A vector is an array of numbers of a particular dimension. We calculate how close or distant two words are by measuring the distance between these vectors.<\/p>\n<blockquote>\n<p>Read more on <a href=\"https:\/\/wordlift.io\/blog\/en\/title-tag-seo-using-ai\">how to optimize your Title tag SEO using text embeddings<\/a>.<\/p>\n<p>Here is a quick intro to <a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/what-are-embeddings\/\">word and graph embeddings<\/a>.<\/p>\n<\/blockquote>\n\n<h2><span>How does NLP help you with SEO?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">As we mentioned before in this article, NLP helps machines understand the context of what humans are writing. Combining NLP with semantic web technologies can significantly help you improve SEO and gain you a fair advantage over your competitors. If you are curious to know more about this topic, you can read our article about how <\/span><a href=\"https:\/\/wordlift.io\/blog\/en\/advanced-seo-natural-language-processing\/\"><span style=\"font-weight: 400\">advanced SEO strategies using NLP<\/span><\/a><span style=\"font-weight: 400\"> can help you improve your rankings. The article explains everything in detail and provides also some useful examples and cases.<\/span><\/p>\n\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1637252053219\"><strong class=\"schema-faq-question\">Frequently Asked Questions<\/strong> <p class=\"schema-faq-answer\"><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1637252348535\"><strong class=\"schema-faq-question\">What is Natural Language Processing with Example?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/wordlift.io\/blog\/en\/advanced-seo-natural-language-processing\/\">Natural language processing<\/a> (NLP) is the artificial intelligence used by computers to interpret messages from humans into information, an example of that is the keywords used by search engines to retrieve relevant, information, graphs, and images.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1637252510945\"><strong class=\"schema-faq-question\">What are Natural Language Processing Techniques?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/wordlift.io\/blog\/en\/advanced-seo-natural-language-processing\/\">Natural language processing<\/a> uses computers to process and understand language. NLP techniques are: <a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/named-entity-recognition\/\">Named Entity Recognition (NER)<\/a> keyword extraction Stemming and Lemmatization Bag of Words Topic modeling Sentiment Analysis Sentence Segmentation<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1637252572629\"><strong class=\"schema-faq-question\">What is NLP Example?<\/strong> <p class=\"schema-faq-answer\"><a href=\"https:\/\/wordlift.io\/blog\/en\/advanced-seo-natural-language-processing\/\">Natural Language Processing<\/a> (NLP) is the communication tool between humans and computers, it exists in many forms such as spelling check, using google translate, and <a href=\"https:\/\/wordlift.io\/blog\/en\/semantic-search\/\">semantic search<\/a><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1637252607197\"><strong class=\"schema-faq-question\">Does Google use Natural Language Processing?<\/strong> <p class=\"schema-faq-answer\">Yes, Google uses <a href=\"https:\/\/wordlift.io\/blog\/en\/advanced-seo-natural-language-processing\/\">Natural Language Processing<\/a>, this is how Google interprets keywords to find the optimum and most relevant topic and show them in a specific sequence. Google uses NLP to automatically transform your search queries into actionable results<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1637252657107\"><strong class=\"schema-faq-question\">How does Google NLP work?<\/strong> <p class=\"schema-faq-answer\">Google uses NLP to understand the context of what humans are looking for using multiple NLP techniques. Keyword extraction can determine the topic and relevant results while the sentiments analysis determines the emotional attitude of the user. With the amount of information available on the web <a href=\"https:\/\/wordlift.io\/blog\/en\/serp-analysis\/\">SERP analysis <\/a>is an essential step in the process of content optimization to outrank the competition on Google.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1637252696686\"><strong class=\"schema-faq-question\">Is Google NLP free?<\/strong> <p class=\"schema-faq-answer\">Yes, google NLP is free but with a maximum limit of 5000 units per month, additional units are chargeable<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1637252761985\"><strong class=\"schema-faq-question\">What is Human Language Processing?<\/strong> <p class=\"schema-faq-answer\">Human language processing is the artificial intelligence used by computers to interpret messages from humans into information, language processing uses multiple techniques to convert human input into results<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Natural language processing (or NLP) is a field of computer science, artificial intelligence, and linguistics that has to do\u00a0with the interactions between computers and humans using natural languages. WordLift suggests to content editors relevant fact-based information, images and links by analyzing content being written (either pages or post).<\/p>\n","protected":false},"author":6,"featured_media":12381,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[612],"wl_entity_type":[13,3303,12],"coauthors":[],"class_list":["post-2130","entity","type-entity","status-publish","has-post-thumbnail","hentry","category-semantic-seo","wl_entity_type-creative-work","wl_entity_type-faq-page","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is natural language processing?<\/title>\n<meta name=\"description\" content=\"Natural language processing (or NLP) is a field of computer science, artificial intelligence, and linguistics that has to do\u00a0with the interactions between computers and humans using natural languages. Find out more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/natural-language-processing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is natural language processing?\" \/>\n<meta property=\"og:description\" content=\"Natural language processing (or NLP) is a field of computer science, artificial intelligence, and linguistics that has to do\u00a0with the interactions between computers and humans using natural languages. 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