{"id":1878,"date":"2016-10-26T16:27:59","date_gmt":"2016-10-26T14:27:59","guid":{"rendered":"https:\/\/wordlift.io\/?post_type=entity&#038;p=1878"},"modified":"2017-06-20T09:57:36","modified_gmt":"2017-06-20T09:57:36","slug":"donald-norman","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/donald-norman\/","title":{"rendered":"Donald Norman"},"content":{"rendered":"<p><span class=\"literal\"><span xml:lang=\"en\">Donald Arthur Norman (or Don Norman) is the director of <span id=\"urn:enhancement-86a5a13f-05df-6f0a-3da9-8e8dd2be984e\" class=\"textannotation\">&lt;stron<span id=\"urn:enhancement-f55aebe0-a1cd-5a98-6fb1-00f2bf91da4b\" class=\"textannotation\">g&gt;The Design Lab&lt;\/stron at University of California; he is known for his books on design,<span id=\"urn:enhancement-fd8&lt;\/span&gt;12ac1-e450-087e-647a-fdaa92e0220c\" class=\"textannotation\"><span id=\"urn&lt;\/span&gt;:enhancement-413e971e-c6f4-9a27-4b5e-dcdcb213b25a\" class=\"&lt;span id=\">textannotation&#8221;&gt; especially <strong>The Design of Ever<\/strong><\/span><\/span><strong>yday Things<\/strong>. <\/span><\/span><\/span><\/span><\/p>\n<p><span class=\"literal\">He is an expert in the fields of design, engineering of usability and cognitive science. Norman is also co-founder and consultant with the Nielsen Norman Group.<\/span><\/p>\n<p><span class=\"literal\"><span xml:lang=\"en\">Norman&#8217;s\u00a0books mainly revolve around design, all things design: from doors to computers mantaining the focus on user-centered design.<\/span><\/span><\/p>\n<p><span class=\"literal\"><span class=\"literal\"><span xml:lang=\"en\">Donald part of many advisory boards in the educational, private, and public sectors; he has been\u00a0<span>co-director&gt; of the dual-de<\/span>gree MBA and Engineering program at <strong>Northwestern University<\/strong>\u00a0<span>and consultant with the <strong>N<\/strong><\/span><\/span><strong>elsen Norman Group<\/strong>.&lt;!&#8211;span&gt;&#8221;textannotation&#8221;&gt;&gt;<\/span><\/span><\/p>\n<p>Norman is a Distinguished Visiting Professor at the Korea Advanced Institute of Science Technology (KAIST), he holds t<span id=\"urn:enhancement-08622ec9-fbef-a08c-73fc-8150b7260c75\" class=\"textannotation\">he title of <strong>Prof<\/strong><\/span><strong>essor Emeritus of Cognitive Science at the University of Californiarong&gt;.<\/strong><\/p>\n<p><strong>In 1993 Norman joined Apple Computer, first as an Apple Fellow where he was a User Experience Architect, holding the phrase &#8220;User Experience&#8221; in a job title for the first time; later he was the Vice President of the Advanced Technology Group. He also worked for <strong>Hewlet<span id=\"urn:enhancement&lt;span id=\">-11634fef999b&#8221; class=&#8221;textannotation&#8221;&gt;-1724603e-4038-2009-d666-9fc00a836788&#8243; class=&#8221;textannotation&#8221;&gt;t-Packard<\/span><\/strong>.&lt;\/p&gt;<\/strong><\/p>\n<p><strong>Donald received an honorary degree from the <strong>University of Padua<\/strong>, Italy; in 2001 he was listed as Fellow of the <strong>Association for Com<\/strong><span id=\"urn:enhancement-14b358c8-9b8b-26f3-9904-68c2bcc045e4\" class=\"textannotation\"><strong>puting Machinery<\/strong> and i<\/span>n 2006 he received the <strong>Benjamin Franklin Medal<\/strong> in\u00a0Computer and Cognitive Science.<\/strong><\/p>\n<p><strong><strong><strong>\n<div class='wl-chord' \n\tid='wl-chord-69efb4eb17a64'\n\tdata-post-id='1878'\n    data-depth='2'\n    data-main-color='000'\n\tstyle='width:100%;\n        height:500px;\n        background-color:white;\n        margin-top:10px;\n        margin-bottom:10px'>\n<\/div>\n<\/strong><\/strong><\/strong><\/p>\n<p><strong><strong><strong>\u00a0<\/strong><\/strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Donald Arthur Norman (or Don Norman) is the director of &lt;strong&gt;The Design Lab&lt;\/stron at University of California; he is known for his books on design,textannotation&#8221;&gt; especially The Design of Everyday Things. He is an expert in the fields of design, engineering of usability and cognitive science. Norman is also co-founder and consultant with the Nielsen &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/donald-norman\/\">Continued<\/a><\/p>\n","protected":false},"author":8,"featured_media":4404,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[],"wl_entity_type":[16],"coauthors":[],"class_list":["post-1878","entity","type-entity","status-publish","has-post-thumbnail","hentry","wl_entity_type-person"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Donald Norman - WordLift Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/donald-norman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donald Norman - WordLift Blog\" \/>\n<meta property=\"og:description\" content=\"Donald Arthur Norman (or Don Norman) is the director of &lt;strong&gt;The Design Lab&lt;\/stron at University of California; he is known for his books on design,textannotation&#8221;&gt; especially The Design of Everyday Things. 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