{"id":18591,"date":"2025-06-25T11:53:00","date_gmt":"2025-06-25T09:53:00","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&#038;p=18591"},"modified":"2025-07-02T16:00:18","modified_gmt":"2025-07-02T14:00:18","slug":"kinsta-seo","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/kinsta-seo\/","title":{"rendered":"How Kinsta Secured a Google Knowledge Panel and Boosted Brand Visibility [Case Study]"},"content":{"rendered":"<div class=\"summary bg-primary-subdued\">\n  <div class=\"chip btn-bg-primary-subdued text-primary\" \n    >\n\n  Executive Summary\n  <\/div>\n\n  <div class=\"summary-text summary-text-blog\">\n    Kinsta, a premium managed WordPress hosting provider, partnered with WordLift to enhance its visibility on Google. The goal was clear: secure a Knowledge Panel to strengthen brand authority, drive organic visibility, and ultimately attract more customers.\r\n\r\nThrough a combination of technical SEO, entity optimization, and structured data strategies, WordLift helped Kinsta appear more prominently and clearly across search results. \r\n\r\nThe result? A well-defined Knowledge Panel, increased trust signals, and a more discoverable brand identity.\n  <\/div>\n<\/div>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Industry Context: Why This Matters for SaaS &amp; Hosting Brands<\/h2>\n\n\n\n<p><em>According to recent industry research:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>60% of SaaS companies lack a Knowledge Panel despite strong content strategies.<\/li>\n\n\n\n<li>Companies with Knowledge Panels see up to <strong>20% more branded search clicks.<\/strong><\/li>\n\n\n\n<li>In competitive B2B spaces like hosting, <strong>entity recognition is becoming a major SEO differentiator.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>For brands like<strong> Kinsta<\/strong>, ensuring that Google understands <strong>who you are, what you do, and why you matter<\/strong> is essential not just for rankings but for trust, conversion, and long-term growth. Read the full <a class=\"wl-entity-page-link\" title=\"seo strategy case study\" href=\"https:\/\/wordlift.io\/blog\/en\/seo-case-studies\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/post\/5_best_seo_case_studies\" >SEO Case Study<\/a> to know how. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Goal: Visibility That Converts<\/h2>\n\n\n\n<p>As <strong><a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/kinsta\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/kinsta\" >Kinsta<\/a><\/strong> expanded globally, it became increasingly important for the brand to present a unified and consistent identity, one that Google could understand, recognize, and showcase.<\/p>\n\n\n\n<p>Their primary objective was to <strong>gain a <a class=\"wl-entity-page-link\" title=\"Google Knowledge Panel\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/google-knowledge-panel\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/google-knowledge-panel-2;http:\/\/data.wordlift.io\/wl0216\/entity\/google_knowledge_panel\" >Knowledge Panel<\/a> on Google<\/strong>, a visual, authoritative presence in the <a class=\"wl-entity-page-link\" title=\"use\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/search-engine-results-page\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_results_page_serp;http:\/\/yago-knowledge.org\/resource\/Search_engine_results_page;http:\/\/dbpedia.org\/resource\/Search_engine_results_page;http:\/\/data.wordlift.io\/wl0216\/entity\/search_engine_results_page_serp\" >SERP<\/a> that could:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve brand visibility.<\/li>\n\n\n\n<li>Build trust with potential customers.<\/li>\n\n\n\n<li>Reinforce Kinsta\u2019s position in a highly competitive market.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Outcome: Clear Recognition and Increased Authority<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Knowledge Panel Secured<\/li>\n\n\n\n<li>Improved brand consistency across platforms<\/li>\n\n\n\n<li>Stronger presence in Google&#8217;s Knowledge Graph<\/li>\n\n\n\n<li>Clean and structured data supporting visibility and discoverability<\/li>\n<\/ul>\n\n\n\n<p>By <strong>clarifying Kinsta\u2019s digital footprint<\/strong> and aligning their data across sources, <a class=\"wl-entity-page-link\" title=\"WordLift Srl\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/wordlift\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/wordlift;http:\/\/www.wikidata.org\/entity\/Q31998763;http:\/\/dbpedia.org\/resource\/WordLift;http:\/\/data.redlink.io\/91\/be9\/entity\/wordlift.html;https:\/\/www.f6s.com\/company\/wordlift;http:\/\/data.wordlift.io\/wl0215\/entity\/wordlift;http:\/\/data.wordlift.io\/wl0301\/entity\/wordlift;https:\/\/www.google.com\/search?kgmid=\/g\/11f552clxy;http:\/\/data.wordlift.io\/wl0216\/entity\/wordlift_2\" >WordLift<\/a> helped Google confidently identify Kinsta as a single, authoritative entity.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1347\" height=\"1307\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/11\/Kinsta-knowledge-panel.png\" alt=\"\" class=\"wp-image-29635\" style=\"width:600px\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/11\/Kinsta-knowledge-panel.png 1347w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/11\/Kinsta-knowledge-panel-300x291.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/11\/Kinsta-knowledge-panel-1024x994.png 1024w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/11\/Kinsta-knowledge-panel-768x745.png 768w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/11\/Kinsta-knowledge-panel-150x146.png 150w\" sizes=\"(max-width: 1347px) 100vw, 1347px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge: Confusion Across Markets<\/h2>\n\n\n\n<p>Despite having strong content and SEO foundations, Kinsta faced a major obstacle: <strong>Google was unsure who they were<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand appeared with <strong>different descriptions and data<\/strong> in the US and UK.<\/li>\n\n\n\n<li><strong>Inconsistent profiles across directory websites<\/strong> in different countries diluted authority and confused Google\u2019s algorithms, for example, the Knowledge Panel incorrectly displayed Kinsta\u2019s founding year as 2014 (reflecting the UK entity), instead of the correct 2013.<\/li>\n\n\n\n<li><strong>While structured data was in place, it lacked consistency<\/strong>. Kinsta\u2019s organization entity included outdated details, such as a closed office in Hungary, which was later removed to reduce inconsistencies and improve clarity.<\/li>\n<\/ul>\n\n\n\n<p>This fragmented information prevented Kinsta from gaining a Knowledge Panel and limited their brand exposure across key search journeys.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We\u2019ve seen <strong>lots of positive results <\/strong>and are happy to be working with a tool that\u2019s ahead of the curve, helping us to take advantage of all of the features available to make our results <strong>more visible in Google<\/strong>.<\/p>\n<cite>Sam Gooch &#8211; SEO Strategist at Kinsta<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">What We Did: Align, Structure, and Enrich<\/h2>\n\n\n\n<p>To help Google better understand Kinsta and eliminate the noise that was limiting their visibility, we focused on <strong>aligning data, strengthening technical foundations, and enriching their entity profile.<\/strong><\/p>\n\n\n\n<p>We started by <strong>cleaning up inconsistent information across the web<\/strong>\u2014such as conflicting brand profiles in the US and UK\u2014and<strong> provided Kinsta with a curated list of authoritative platforms<\/strong> (like Crunchbase, LinkedIn, and Wikipedia) where they needed to<strong> review and standardize key details.<\/strong> This was essential to <strong>establish a single, trusted version of the brand.<\/strong><\/p>\n\n\n\n<p>From a technical perspective, we conducted <strong>a comprehensive structured data audit and delivered clear recommendations<\/strong> to improve Kinsta\u2019s schema markup across high-priority pages. These efforts are designed to <strong>help Google better interpret and connect Kinsta\u2019s content to the brand.<\/strong><\/p>\n\n\n\n<p>To strengthen Kinsta\u2019s presence in Google\u2019s <a class=\"wl-entity-page-link\" title=\"gines. Here are\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/knowledge-graph\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/knowledge_graph;https:\/\/www.wikidata.org\/wiki\/Q33002955\" >Knowledge Graph<\/a>, <strong>their team is enriching the brand\u2019s <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/wikidata-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/wikidata-2;http:\/\/www.wikidata.org\/entity\/Q2013\" >Wikidata<\/a> entry with our consultation.<\/strong> This work supports improved entity recognition and contributes to stronger visibility in relevant search contexts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Visibility That Builds Trust and Growth<\/h2>\n\n\n\n<p>Today, <a href=\"https:\/\/wordlift.io\/blog\/en\/how-to-increase-organic-reach\/\">visibility means more than appearing on page one of Google<\/a>. It\u2019s about showing up <strong>clearly<\/strong>, <strong>consistently<\/strong>, and in a way that both search engines and users recognize and trust.<\/p>\n\n\n\n<p>By investing in <strong>entity-based SEO<\/strong> and <strong>Knowledge Graph optimization<\/strong>, Kinsta was able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Take control of how their brand appears in search.<\/li>\n\n\n\n<li>Build stronger trust signals across all platforms.<\/li>\n\n\n\n<li>Lay the foundation for scalable, AI-ready visibility.<\/li>\n<\/ul>\n\n\n\n<p>This isn\u2019t just a win for Kinsta, it\u2019s a strategy that applies to any brand operating in a competitive digital space. If your business is struggling with fragmented visibility, inconsistent brand signals, or missed opportunities in the SERP, we can help.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Want to Take Control of Your Brand\u2019s Visibility?<\/h3>\n\n\n\n<p>Explore our <a href=\"https:\/\/wordlift.io\/visibility-solution\/\"><strong>Visibility Solution<\/strong><\/a>, a proven framework to help your brand stand out, earn trust, and grow through <a class=\"wl-entity-page-link\" title=\"What Is Structured Data And How to Implement It\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/structured-data\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/what_is_structured_data_;http:\/\/www.wikidata.org\/entity\/Q26813700\" >structured data<\/a> and entity-based SEO.<\/p>\n\n\n\n<p>Let\u2019s make your brand <em>unmistakable<\/em> in search.<\/p>\n\n\n\n<p><strong>\ud83d\udc49 <a href=\"https:\/\/wordlift.io\/book-a-demo\/\">Talk to our team<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2025\/06\/case-study-about-kinsta-cta-1024x576.png\" alt=\"\" class=\"wp-image-29646\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2025\/06\/case-study-about-kinsta-cta-1024x576.png 1024w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2025\/06\/case-study-about-kinsta-cta-300x169.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2025\/06\/case-study-about-kinsta-cta-768x432.png 768w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2025\/06\/case-study-about-kinsta-cta-288x163.png 288w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2025\/06\/case-study-about-kinsta-cta-150x84.png 150w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2025\/06\/case-study-about-kinsta-cta.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Kinsta partnered with WordLift to boost its Google presence by securing a Knowledge Panel, enhancing brand authority, and driving more organic traffic.<\/p>\n","protected":false},"author":65,"featured_media":29633,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[7],"wl_entity_type":[12],"coauthors":[4223],"class_list":["post-18591","entity","type-entity","status-publish","has-post-thumbnail","hentry","category-use-case","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Kinsta Secured a Google Knowledge Panel and Boosted 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