{"id":17271,"date":"2021-09-30T15:35:22","date_gmt":"2021-09-30T13:35:22","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&#038;p=17271"},"modified":"2022-01-07T10:54:52","modified_gmt":"2022-01-07T09:54:52","slug":"google-mum","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/google-mum\/","title":{"rendered":"Google MUM"},"content":{"rendered":"\n\n\n<p>Google\u2019s announcement of its new <a class=\"wl-entity-page-link\" title=\"AI\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/artificial-intelligence\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence;http:\/\/rdf.freebase.com\/ns\/m.0mkz;http:\/\/dbpedia.org\/resource\/Artificial_intelligence;http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence_2;http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence;http:\/\/data.wordlift.io\/wl0216\/entity\/artificial_intelligence_2;http:\/\/pt.dbpedia.org\/resource\/Intelig\u00eancia_artificial;http:\/\/hr.dbpedia.org\/resource\/Umjetna_inteligencija;http:\/\/hu.dbpedia.org\/resource\/Mesters\u00e9ges_intelligencia;http:\/\/id.dbpedia.org\/resource\/Kecerdasan_buatan;http:\/\/is.dbpedia.org\/resource\/Gervigreind;http:\/\/it.dbpedia.org\/resource\/Intelligenza_artificiale;http:\/\/ro.dbpedia.org\/resource\/Inteligen\u021b\u0103_artificial\u0103;http:\/\/be.dbpedia.org\/resource\/\u0428\u0442\u0443\u0447\u043d\u044b_\u0456\u043d\u0442\u044d\u043b\u0435\u043a\u0442;http:\/\/ru.dbpedia.org\/resource\/\u0418\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439_\u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442;http:\/\/bg.dbpedia.org\/resource\/\u0418\u0437\u043a\u0443\u0441\u0442\u0432\u0435\u043d_\u0438\u043d\u0442\u0435\u043b\u0435\u043a\u0442;http:\/\/sk.dbpedia.org\/resource\/Umel\u00e1_inteligencia;http:\/\/sl.dbpedia.org\/resource\/Umetna_inteligenca;http:\/\/ca.dbpedia.org\/resource\/Intel\u00b7lig\u00e8ncia_artificial;http:\/\/sq.dbpedia.org\/resource\/Inteligjenca_artificiale;http:\/\/sr.dbpedia.org\/resource\/\u0412\u0458\u0435\u0448\u0442\u0430\u0447\u043a\u0430_\u0438\u043d\u0442\u0435\u043b\u0438\u0433\u0435\u043d\u0446\u0438\u0458\u0430;http:\/\/sv.dbpedia.org\/resource\/Artificiell_intelligens;http:\/\/cs.dbpedia.org\/resource\/Um\u011bl\u00e1_inteligence;http:\/\/da.dbpedia.org\/resource\/Kunstig_intelligens;http:\/\/tr.dbpedia.org\/resource\/Yapay_zek\u00e2;http:\/\/de.dbpedia.org\/resource\/K\u00fcnstliche_Intelligenz;http:\/\/lt.dbpedia.org\/resource\/Dirbtinis_intelektas;http:\/\/lv.dbpedia.org\/resource\/M\u0101ksl\u012bgais_intelekts;http:\/\/uk.dbpedia.org\/resource\/\u0428\u0442\u0443\u0447\u043d\u0438\u0439_\u0456\u043d\u0442\u0435\u043b\u0435\u043a\u0442;http:\/\/en.dbpedia.org\/resource\/Artificial_intelligence;http:\/\/es.dbpedia.org\/resource\/Inteligencia_artificial;http:\/\/et.dbpedia.org\/resource\/Tehisintellekt;http:\/\/nl.dbpedia.org\/resource\/Kunstmatige_intelligentie;http:\/\/no.dbpedia.org\/resource\/Kunstig_intelligens;http:\/\/fi.dbpedia.org\/resource\/Teko\u00e4ly;http:\/\/fr.dbpedia.org\/resource\/Intelligence_artificielle;http:\/\/pl.dbpedia.org\/resource\/Sztuczna_inteligencja\" >artificial intelligence<\/a> (AI) technology, <strong><a class=\"wl-entity-page-link\" title=\"Google&#039;s\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/google\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/google;http:\/\/rdf.freebase.com\/ns\/m.045c7b;http:\/\/yago-knowledge.org\/resource\/Google;http:\/\/dbpedia.org\/resource\/Google;http:\/\/pt.dbpedia.org\/resource\/Google;http:\/\/hr.dbpedia.org\/resource\/Google_(tvrtka);http:\/\/hu.dbpedia.org\/resource\/Google_Inc.;http:\/\/id.dbpedia.org\/resource\/Google;http:\/\/is.dbpedia.org\/resource\/Google;http:\/\/it.dbpedia.org\/resource\/Google_Inc.;http:\/\/ro.dbpedia.org\/resource\/Google;http:\/\/ru.dbpedia.org\/resource\/Google_(\u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f);http:\/\/be.dbpedia.org\/resource\/Google;http:\/\/bg.dbpedia.org\/resource\/\u0413\u0443\u0433\u044a\u043b;http:\/\/sk.dbpedia.org\/resource\/Google;http:\/\/sl.dbpedia.org\/resource\/Google;http:\/\/ca.dbpedia.org\/resource\/Google;http:\/\/sq.dbpedia.org\/resource\/Google;http:\/\/sr.dbpedia.org\/resource\/\u0413\u0443\u0433\u043b;http:\/\/sv.dbpedia.org\/resource\/Google;http:\/\/cs.dbpedia.org\/resource\/Google;http:\/\/da.dbpedia.org\/resource\/Google;http:\/\/tr.dbpedia.org\/resource\/Google;http:\/\/de.dbpedia.org\/resource\/Google_Inc.;http:\/\/lt.dbpedia.org\/resource\/Google;http:\/\/lv.dbpedia.org\/resource\/Google;http:\/\/uk.dbpedia.org\/resource\/Google;http:\/\/en.dbpedia.org\/resource\/Google;http:\/\/es.dbpedia.org\/resource\/Google;http:\/\/et.dbpedia.org\/resource\/Google;http:\/\/nl.dbpedia.org\/resource\/Google_Inc.;http:\/\/no.dbpedia.org\/resource\/Google;http:\/\/fi.dbpedia.org\/resource\/Google;http:\/\/fr.dbpedia.org\/resource\/Google;http:\/\/pl.dbpedia.org\/resource\/Google\" >Google<\/a> Multitask Unified Model (MUM)<\/strong>, may have come a few weeks after the release of Neural Matching, which was described as an \u201cartificial intelligence system for learning&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Google MUM?<\/h2>\n\n\n\n<p><strong>Google Multitask Unified Model (MUM)<\/strong> is a group of technologies working together to <strong>solve difficult questions that don\u2019t have direct answers<\/strong>. While research papers aren\u2019t explicitly using the technology\u2019s brand name, there are reports that discuss similar problems that MUM solves. <\/p>\n\n\n\n<p>MUM is essentially a new technology developed by Google for answering complex questions that don\u2019t have direct answers. <strong>Google said that MUM is a multimodal AI model 1,000 times more powerful than <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/bert\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/bert;http:\/\/www.wikidata.org\/entity\/Q63612096\" >BERT<\/a><\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Google MUM impacts the search experience, making it multimodal. To learn more about <strong><a href=\"https:\/\/wordlift.io\/blog\/en\/web-stories\/multimodal-search\/\">multimodal search<\/a><\/strong>, check out our web story.<\/p><\/blockquote>\n\n\n\t\t<div class=\"web-stories-list alignnone has-archive-link is-view-type-carousel is-style-default is-carousel\" data-id=\"1\">\n\t\t\t<div class=\"web-stories-list__inner-wrapper carousel-1\" style=\"--ws-story-max-width:185px\">\n\t\t\t\t\t\t\t\t\t<div class=\"web-stories-list__carousel carousel\" data-id=\"carousel-1\">\n\t\t\t\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/wordlift.io\/blog\/en\/web-stories\/google-mum\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/10\/cropped-32f85a9db84e297bed4c3a0152a1265239869f3b.jpeg\"\n\t\t\t\t\t\talt=\"Google&#8217;s MUM Multimodal Search\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/10\/cropped-32f85a9db84e297bed4c3a0152a1265239869f3b.jpeg 640w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/10\/cropped-32f85a9db84e297bed4c3a0152a1265239869f3b-225x300.jpeg 225w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/10\/cropped-32f85a9db84e297bed4c3a0152a1265239869f3b-150x200.jpeg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tGoogle&#8217;s MUM Multimodal Search\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/wordlift.io\/blog\/en\/web-stories\/multimodal-search\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/11\/cropped-be506a224e1d4907b2e8a5db18a8e8a01fb92afc-1.jpeg\"\n\t\t\t\t\t\talt=\"Multimodal Search\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/11\/cropped-be506a224e1d4907b2e8a5db18a8e8a01fb92afc-1.jpeg 640w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/11\/cropped-be506a224e1d4907b2e8a5db18a8e8a01fb92afc-1-225x300.jpeg 225w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/11\/cropped-be506a224e1d4907b2e8a5db18a8e8a01fb92afc-1-150x200.jpeg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tMultimodal Search\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/wordlift.io\/blog\/en\/web-stories\/google-discover\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-3e217bac4c38d9e0e1c5c6accba3c7bd79891d96.jpeg\"\n\t\t\t\t\t\talt=\"Google Discover\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-3e217bac4c38d9e0e1c5c6accba3c7bd79891d96.jpeg 640w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-3e217bac4c38d9e0e1c5c6accba3c7bd79891d96-225x300.jpeg 225w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-3e217bac4c38d9e0e1c5c6accba3c7bd79891d96-150x200.jpeg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tGoogle Discover\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"web-stories-list__story\">\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/wordlift.io\/blog\/en\/web-stories\/keyword-research-using-ai\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-276e5b00733acc3cd1af36b966ccca6191dbd41a-1.jpeg\"\n\t\t\t\t\t\talt=\"Keyword research using AI\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-276e5b00733acc3cd1af36b966ccca6191dbd41a-1.jpeg 640w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-276e5b00733acc3cd1af36b966ccca6191dbd41a-1-225x300.jpeg 225w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/12\/cropped-276e5b00733acc3cd1af36b966ccca6191dbd41a-1-150x200.jpeg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tKeyword research using AI\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Previous\" class=\"glider-prev\"><\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Next\" class=\"glider-next\"><\/div>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__archive-link\">\n\t\t\t<a href=\"https:\/\/wordlift.io\/blog\/en\/web-stories\/\">\n\t\t\t\tView all stories\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n","protected":false},"excerpt":{"rendered":"<p>Google MUM is essentially a new technology developed by Google for answering complex questions that don\u2019t have direct answers.<\/p>\n","protected":false},"author":65,"featured_media":17282,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[],"wl_entity_type":[12],"coauthors":[],"class_list":["post-17271","entity","type-entity","status-publish","has-post-thumbnail","hentry","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google MUM - WordLift Blog<\/title>\n<meta name=\"description\" content=\"Google Multitask Unified Model (MUM) is a new technology developed by Google for answering complex questions that don\u2019t have direct answers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/google-mum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google MUM - WordLift Blog\" \/>\n<meta property=\"og:description\" content=\"Google Multitask Unified Model (MUM) is a new technology developed by Google for answering complex questions that don\u2019t have direct answers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordlift.io\/blog\/en\/entity\/google-mum\/\" \/>\n<meta property=\"og:site_name\" content=\"WordLift Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-07T09:54:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2021\/09\/MUM_Hero_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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