{"id":1673,"date":"2017-10-31T11:33:20","date_gmt":"2017-10-31T11:33:20","guid":{"rendered":"https:\/\/wordlift.io\/entity\/linked-data\/"},"modified":"2022-02-10T15:01:48","modified_gmt":"2022-02-10T14:01:48","slug":"linked-data","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/","title":{"rendered":"Linked data"},"content":{"rendered":"<h2>What is Linked Data?<\/h2>\n<p>Linked data is a <strong>method for publishing <a class=\"wl-entity-page-link\" title=\"What Is Structured Data And How to Implement It\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/structured-data\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/what_is_structured_data_;http:\/\/www.wikidata.org\/entity\/Q26813700\" >structured data<\/a><\/strong> using vocabularies like schema.org that can be connected together and interpreted by machines.\u00a0<span>Using linked data, <\/span><b>statements encoded in <a class=\"wl-entity-page-link\" title=\"Triple\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/triple\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/triple;http:\/\/www.wikidata.org\/entity\/Q3539534;http:\/\/dbpedia.org\/resource\/Semantic_triple\" >triples<\/a> can be spread across different websites<\/b><span>. <\/span><\/p>\n<h3>Linked Data Examples<\/h3>\n<p>How does Linked Data works? This simple example will help you understand how linked data conveys concepts and connections.<\/p>\n<p><span>Let\u2019s say that on Website A we can present the entity <\/span><i><span>Jason and the fact that he knows Marie<\/span><\/i><span>. On website B we can provide all the information about Marie \u00a0and on the Website C we can find information about Marie\u2019s birthplace.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6486 size-full\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/linked-data-knowledge.png\" alt=\"Linked Data - Sharing Knowledge\" width=\"517\" height=\"254\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/linked-data-knowledge.png 517w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/linked-data-knowledge-300x147.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/linked-data-knowledge-150x74.png 150w\" sizes=\"(max-width: 517px) 100vw, 517px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Each page contains the <strong>structured data<\/strong><\/span> to describe an entity\u00a0(Jason, Marie and Italy) and the <i><span style=\"font-weight: 400;\">link <\/span><\/i><span style=\"font-weight: 400;\">to the entity that could be described\u00a0on a different page or even on a different website.\u00a0<\/span><\/p>\n<p>Below, you can find a real-life example of the linked open data graph visualization from the website of our client, Salzburgerland Tourism.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10861 size-large\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/10\/linked-data-1024x831.png\" alt=\"\" width=\"1024\" height=\"831\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/10\/linked-data-1024x831.png 1024w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/10\/linked-data-300x244.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/10\/linked-data-768x623.png 768w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/10\/linked-data-150x122.png 150w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/10\/linked-data.png 1062w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>What is the role of Linked Data?<\/h3>\n<p>Back in 2006 <a class=\"wl-entity-page-link\" title=\"Tim Berners Lee\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/tim-berners-lee\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/tim_berners-lee;http:\/\/rdf.freebase.com\/ns\/m.07d5b;http:\/\/yago-knowledge.org\/resource\/Tim_Berners-Lee;http:\/\/dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/pt.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/hr.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/hu.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/id.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/is.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/it.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/ro.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/ru.dbpedia.org\/resource\/\u0411\u0435\u0440\u043d\u0435\u0440\u0441-\u041b\u0438,_\u0422\u0438\u043c;http:\/\/be.dbpedia.org\/resource\/\u0426\u0456\u043c_\u0411\u0435\u0440\u043d\u0435\u0440\u0441-\u041b\u0456;http:\/\/bg.dbpedia.org\/resource\/\u0422\u0438\u043c_\u0411\u044a\u0440\u043d\u044a\u0440\u0441-\u041b\u0438\u0439;http:\/\/sk.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/sl.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/ca.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/sq.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/sr.dbpedia.org\/resource\/\u0422\u0438\u043c_\u0411\u0435\u0440\u043d\u0435\u0440\u0441-\u041b\u0438;http:\/\/sv.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/cs.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/da.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/tr.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/de.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/lt.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/lv.dbpedia.org\/resource\/Tims_B\u0113rnerss-L\u012b;http:\/\/uk.dbpedia.org\/resource\/\u0422\u0456\u043c_\u0411\u0435\u0440\u043d\u0435\u0440\u0441-\u041b\u0456;http:\/\/en.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/es.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/et.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/nl.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/no.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/fi.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/fr.dbpedia.org\/resource\/Tim_Berners-Lee;http:\/\/pl.dbpedia.org\/resource\/Tim_Berners-Lee\" >Tim Berners-Lee<\/a> described\u00a0linked data as follows:<\/p>\n<blockquote>\n<p><em>The <a class=\"wl-entity-page-link\" title=\"the semantic web\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/semantic-web\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/semantic_web;http:\/\/rdf.freebase.com\/ns\/m.076k0;http:\/\/yago-knowledge.org\/resource\/Semantic_Web;http:\/\/dbpedia.org\/resource\/Semantic_Web;http:\/\/no.dbpedia.org\/resource\/Semantisk_web;http:\/\/de.dbpedia.org\/resource\/Semantic_Web;http:\/\/fi.dbpedia.org\/resource\/Semanttinen_Web;http:\/\/ru.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f_\u043f\u0430\u0443\u0442\u0438\u043d\u0430;http:\/\/pt.dbpedia.org\/resource\/Web_sem\u00e2ntica;http:\/\/bg.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u0430_\u043c\u0440\u0435\u0436\u0430;http:\/\/lt.dbpedia.org\/resource\/Semantinis_tinklas;http:\/\/lv.dbpedia.org\/resource\/Semantiskais_t\u012bmeklis;http:\/\/fr.dbpedia.org\/resource\/Web_s\u00e9mantique;http:\/\/hu.dbpedia.org\/resource\/Szemantikus_web;http:\/\/uk.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u0430_\u043f\u0430\u0432\u0443\u0442\u0438\u043d\u0430;http:\/\/id.dbpedia.org\/resource\/Web_semantik;http:\/\/ca.dbpedia.org\/resource\/Web_sem\u00e0ntic;http:\/\/sr.dbpedia.org\/resource\/\u0421\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043a\u0438_\u0432\u0435\u0431;http:\/\/sv.dbpedia.org\/resource\/Semantiska_webben;http:\/\/en.dbpedia.org\/resource\/Semantic_Web;http:\/\/is.dbpedia.org\/resource\/Merkingarvefur;http:\/\/it.dbpedia.org\/resource\/Web_semantico;http:\/\/es.dbpedia.org\/resource\/Web_sem\u00e1ntica;http:\/\/cs.dbpedia.org\/resource\/S\u00e9mantick\u00fd_web;http:\/\/pl.dbpedia.org\/resource\/Semantic_Web;http:\/\/da.dbpedia.org\/resource\/Semantisk_web;http:\/\/nl.dbpedia.org\/resource\/Semantisch_web;http:\/\/tr.dbpedia.org\/resource\/Anlamsal_a\u011f\" >Semantic Web<\/a> isn&#8217;t just about putting data on the web. It is about making links, so that a person or machine can explore the web of data. \u00a0With linked data, when you have some of it, you can find other, related, data.<\/em><\/p>\n<\/blockquote>\n<p>In computing\u00a0linked data describes a method of publishing and linking\u00a0data coming\u00a0from heterogeneous data sources that\u00a0can be interlinked and shared.<\/p>\n<p>Linked Data\u00a0builds upon standard Web technologies such as HTTP and <a class=\"wl-entity-page-link\" title=\"Uniform resource identifier\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/uniform-resource-identifier\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/uniform_resource_identifier;http:\/\/rdf.freebase.com\/ns\/m.07wz2;http:\/\/dbpedia.org\/resource\/Uniform_resource_identifier;http:\/\/de.dbpedia.org\/resource\/Uniform_Resource_Identifier;http:\/\/no.dbpedia.org\/resource\/Uniform_Resource_Identifier;http:\/\/ru.dbpedia.org\/resource\/URI;http:\/\/fi.dbpedia.org\/resource\/URI;http:\/\/pt.dbpedia.org\/resource\/URI;http:\/\/lv.dbpedia.org\/resource\/URI;http:\/\/fr.dbpedia.org\/resource\/Uniform_Resource_Identifier;http:\/\/hu.dbpedia.org\/resource\/URI;http:\/\/uk.dbpedia.org\/resource\/\u0423\u043d\u0456\u0444\u0456\u043a\u043e\u0432\u0430\u043d\u0438\u0439_\u0456\u0434\u0435\u043d\u0442\u0438\u0444\u0456\u043a\u0430\u0442\u043e\u0440_\u0440\u0435\u0441\u0443\u0440\u0441\u0456\u0432;http:\/\/sk.dbpedia.org\/resource\/Jednotn\u00fd_identifik\u00e1tor_zdroja;http:\/\/id.dbpedia.org\/resource\/Pengidentifikasi_sumber_seragam;http:\/\/ca.dbpedia.org\/resource\/Identificador_uniforme_de_recursos;http:\/\/sv.dbpedia.org\/resource\/Uniform_Resource_Identifier;http:\/\/en.dbpedia.org\/resource\/Uniform_resource_identifier;http:\/\/it.dbpedia.org\/resource\/Uniform_Resource_Identifier;http:\/\/es.dbpedia.org\/resource\/Identificador_de_recursos_uniforme;http:\/\/cs.dbpedia.org\/resource\/Uniform_Resource_Identifier;http:\/\/pl.dbpedia.org\/resource\/Uniform_Resource_Identifier;http:\/\/ro.dbpedia.org\/resource\/Identificator_uniform_de_resurse;http:\/\/nl.dbpedia.org\/resource\/Uniform_resource_identifier\" >URIs<\/a>, but rather than using them to serve web pages for human readers, it extends them to share information in a way that can be read automatically by computers. This <strong>enables data from different sources to be connected and queried<\/strong>.<\/p>\n<p>Queries over linked data are made using\u00a0<span>a semantic query language called <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/sparql\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/sparql;http:\/\/rdf.freebase.com\/ns\/m.07n__5;http:\/\/yago-knowledge.org\/resource\/SPARQL;http:\/\/dbpedia.org\/resource\/SPARQL\" >SPARQL<\/a> that allows\u00a0to retrieve and manipulate data stored in Resource Description Framework (RDF) format.<\/span><\/p>\n<p>Learn how we got to the <a href=\"https:\/\/wordlift.io\/blog\/en\/linked-data-in-seo\/\"><strong>Linked Data in SEO<\/strong><\/a> and why you need to build a Knowledge Graph side-by-side with your website to stand out in search results by reading our article.<\/p>\n<h2>Linked Data Explained<\/h2>\n<p><span>This\u00a0great\u00a0<\/span>introduction video<span>\u00a0on linked data, the <a class=\"wl-entity-page-link\" title=\"GKG\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/google-knowledge-graph\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/google_knowledge_graph;http:\/\/rdf.freebase.com\/ns\/m.0jwvf5b;http:\/\/dbpedia.org\/resource\/Knowledge_Graph;http:\/\/data.qa.wordlift.io\/wl0216\/entity\/google_knowledge_graph;http:\/\/data.wordlift.io\/wl0216\/entity\/google_knowledge_graph;http:\/\/data.qa.wordlift.io\/wl0216\/entity\/google_knowledge_graph\" >Google Knowledge Graph<\/a> and Facebook Open Graph protocol was\u00a0done by\u00a0<\/span><a href=\"https:\/\/twitter.com\/manusporny\"><strong>@manusporny<\/strong><\/a><span>.<\/span><\/p>\n<p><iframe title=\"What is Linked Data?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/4x_xzT5eF5Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Why is it Important to Publish 5-stars Linked Data?<\/h2>\n<p>Tim Berners-Lee suggested a 5-star deployment scheme for Open Data. Below, you can find examples for each grade in order to understand why publishing 5-stars linked data is so important:<\/p>\n<p>\u2605 Make your content available on the web with an open license.<\/p>\n<p>\u2605\u2605 Make your content available as machine-readable structured data (e.g., Excel instead of an image scan of a table). If you\u2019re using WordLift, you will also be able to enrich your structured data with more related pieces of information, the so-called properties.<\/p>\n<p>\u2605\u2605\u2605 Make your content available in a non-proprietary open format (e.g., CSV instead of Excel).<\/p>\n<p>\u2605\u2605\u2605\u2605 Assign a unique and permanent URl to each entity to identify them and to make your content easily findable by people using stable IDs.<\/p>\n<p>\u2605\u2605\u2605\u2605\u2605 Link your data to other data to provide a context: now the web is connected and you\u2019ve reached the 5th star.<\/p>\n<h3>Linked Data Principles<\/h3>\n<p><span style=\"font-weight: 400;\">There are four simple principles to follow when publishing data on the web (and yes, structured data is linked\u00a0open data as it is fully accessible). <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use URIs as names for things (this is the unique identifier that we introduced above)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use HTTP URIs so that people can look up those names (this means that the ID of every entity shall be accessible via HTTP URI) <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When someone looks up a URI, provide useful information, using the standards (Behind these URIs we need to publish data using a linked data standard called RDF)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Include links to other URIs. so that they can discover more things (and here is where we need to add <\/span><i><span style=\"font-weight: 400;\">owl:sameAs<\/span><\/i><span style=\"font-weight: 400;\"> property).<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">To put it simply, a <strong>5-stars open <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/dataset\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/dataset;http:\/\/rdf.freebase.com\/ns\/m.02cck;http:\/\/yago-knowledge.org\/resource\/Data_set;http:\/\/dbpedia.org\/resource\/Data_set;http:\/\/de.dbpedia.org\/resource\/Dataset;http:\/\/pt.dbpedia.org\/resource\/Conjunto_de_dados;http:\/\/en.dbpedia.org\/resource\/Data_set;http:\/\/it.dbpedia.org\/resource\/Dataset;http:\/\/es.dbpedia.org\/resource\/Conjunto_de_datos;http:\/\/cs.dbpedia.org\/resource\/Dataset;http:\/\/pl.dbpedia.org\/resource\/Zbi\u00f3r_danych;http:\/\/nl.dbpedia.org\/resource\/Dataset\" >dataset<\/a> is simply <\/strong>a way to publish metadata (using <\/span><span style=\"font-weight: 400;\">linked data<span style=\"font-weight: 400;\"><\/span> standard) that makes it readable and accessible by machines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why by <strong>connecting a piece of text, written by a human with an open dataset created by a machine<\/strong>, our content becomes fully accessible and machine-friendly. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the primary datasets that implement the 5-stars linked data schema are foundational for the machine learning algorithms behind semantic search engines like Google and Bing as well as digital personal assistants like Alexa, Cortana, and the Google Assistant. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">These datasets (like <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/dbpedia\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/dbpedia;http:\/\/rdf.freebase.com\/ns\/m.02rw2c7;http:\/\/yago-knowledge.org\/resource\/DBpedia;http:\/\/dbpedia.org\/resource\/DBpedia\" >DBpedia<\/a>, <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/wikidata\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/wikidata;http:\/\/yago-knowledge.org\/resource\/Wikidata;http:\/\/rdf.freebase.com\/ns\/m.0j9kvph;http:\/\/dbpedia.org\/resource\/Wikidata;http:\/\/de.dbpedia.org\/resource\/Wikidata;http:\/\/pt.dbpedia.org\/resource\/Wikidata;http:\/\/lv.dbpedia.org\/resource\/Vikidati;http:\/\/uk.dbpedia.org\/resource\/\u0412\u0456\u043a\u0456\u0434\u0430\u043d\u0456;http:\/\/id.dbpedia.org\/resource\/Wikidata;http:\/\/en.dbpedia.org\/resource\/Wikidata;http:\/\/is.dbpedia.org\/resource\/Wikidata;http:\/\/it.dbpedia.org\/resource\/Wikidata;http:\/\/es.dbpedia.org\/resource\/Wikidata;http:\/\/et.dbpedia.org\/resource\/Wikidata;http:\/\/ro.dbpedia.org\/resource\/Wikidata;http:\/\/nl.dbpedia.org\/resource\/Wikidata;http:\/\/no.dbpedia.org\/resource\/Wikidata;http:\/\/fi.dbpedia.org\/resource\/Wikidata;http:\/\/ru.dbpedia.org\/resource\/\u0412\u0438\u043a\u0438\u0434\u0430\u043d\u043d\u044b\u0435;http:\/\/be.dbpedia.org\/resource\/\u0412\u0456\u043a\u0456\u0434\u0430\u0434\u0437\u0435\u043d\u044b\u044f;http:\/\/bg.dbpedia.org\/resource\/\u0423\u0438\u043a\u0438\u0434\u0430\u043d\u043d\u0438;http:\/\/fr.dbpedia.org\/resource\/Wikidata;http:\/\/sk.dbpedia.org\/resource\/Wiki\u00fadaje;http:\/\/sl.dbpedia.org\/resource\/Wikipodatki;http:\/\/ca.dbpedia.org\/resource\/Wikidata;http:\/\/sr.dbpedia.org\/resource\/\u0412\u0438\u043a\u0438\u043f\u043e\u0434\u0430\u0446\u0438;http:\/\/sv.dbpedia.org\/resource\/Wikidata;http:\/\/cs.dbpedia.org\/resource\/Wikidata;http:\/\/pl.dbpedia.org\/resource\/Wikidane;http:\/\/da.dbpedia.org\/resource\/Wikidata;http:\/\/tr.dbpedia.org\/resource\/Vikiveri\" >Wikidata<\/a>, Geonames just to name it a few) are all interlinked together to form a <a href=\"https:\/\/wordlift.io\/blog\/en\/linked-open-data-cloud\/\">Linked Open Data Cloud<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6489 size-full\" src=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/lod-cloud.png\" alt=\"LOD Cloud\" width=\"548\" height=\"539\" srcset=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/lod-cloud.png 548w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/lod-cloud-300x295.png 300w, https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/lod-cloud-150x148.png 150w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you add structured data to your WordPress website using a plugin like <\/span><span style=\"font-weight: 400;\"><span id=\"urn:local-text-annotation-ao3b8kwmpob2n967i5g4cgv7e8whefld\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl0216\/entity\/wordlift\">WordLift<span style=\"font-weight: 400;\"><\/span><\/span>, that structured data gets published as open linked data. In short, your <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/wordpress\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/wordpress;http:\/\/rdf.freebase.com\/ns\/m.02vtpl;http:\/\/yago-knowledge.org\/resource\/WordPress;http:\/\/dbpedia.org\/resource\/WordPress\" >WordPress<\/a> website, and the <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/metadata\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/metadata;http:\/\/dbpedia.org\/resource\/Metadata\" >metadata<\/a> of your own content becomes part of that Linked Open Data Cloud. Thus by adding an additional layer to the Semantic Web your WordPress website also becomes part of it! <\/span><\/p>\n<blockquote>\n<p>Read more on what the <a href=\"https:\/\/wordlift.io\/blog\/en\/linked-open-data-cloud\/\">Linked Open Data Cloud<\/a> is and how to add your datasets.<\/p>\n<\/blockquote>\n<h2>How WordLift creates Linked Open Data out of a Website<\/h2>\n<p>WordLift publishes your content as Linked Open Data. We have created a simple workflow for online publishers, bloggers, business owners\u00a0and editorial teams to democratize\u00a0semantic technologies. With our software, anyone can build optimized\u00a0<a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/knowledge-graph\/\" target=\"_blank\" rel=\"noopener noreferrer\">knowledge graphs<\/a>\u00a0for content publishing, search engine optimizationoptimisation and semantic search.<\/p>\n<p>Want to know more? Here\u2019s <a href=\"https:\/\/wordlift.io\/blog\/en\/seo-friendly-machine-readable-entity-ids\/\" target=\"_blank\" rel=\"noopener noreferrer\">how\u00a0to make your own SEO-friendly Machine-Readable Entity<\/a>.<\/p>\n\n<div class='wl-chord' \n\tid='wl-chord-69dcb0980793b'\n\tdata-post-id='1673'\n    data-depth='2'\n    data-main-color='000'\n\tstyle='width:100%;\n        height:500px;\n        background-color:white;\n        margin-top:10px;\n        margin-bottom:10px'>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>WordLift brings the power of Artificial Intelligence to organize the content in your website by publishing a linked open data graph that Google reads, crawls and indexes.<\/p>\n","protected":false},"author":6,"featured_media":4439,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[612],"wl_entity_type":[13,3303,12],"coauthors":[],"class_list":["post-1673","entity","type-entity","status-publish","has-post-thumbnail","hentry","category-semantic-seo","wl_entity_type-creative-work","wl_entity_type-faq-page","wl_entity_type-thing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Linked Data and Why is it Important for your Website?<\/title>\n<meta name=\"description\" content=\"In computing linked\ufeff data describes a method of publishing and linking data coming from heterogeneous data sources that can be interlinked and shared.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Linked Data and Why is it Important for your Website?\" \/>\n<meta property=\"og:description\" content=\"In computing linked\ufeff data describes a method of publishing and linking data coming from heterogeneous data sources that can be interlinked and shared.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/\" \/>\n<meta property=\"og:site_name\" content=\"WordLift Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-10T14:01:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/LinkedData-Matrix.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Andrea Volpini\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/\",\"name\":\"What is Linked Data and Why is it Important for your Website?\",\"isPartOf\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/LinkedData-Matrix.jpeg\",\"datePublished\":\"2017-10-31T11:33:20+00:00\",\"dateModified\":\"2022-02-10T14:01:48+00:00\",\"description\":\"In computing linked\ufeff data describes a method of publishing and linking data coming from heterogeneous data sources that can be interlinked and shared.\",\"breadcrumb\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/#primaryimage\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/LinkedData-Matrix.jpeg\",\"contentUrl\":\"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/LinkedData-Matrix.jpeg\",\"width\":1280,\"height\":960,\"caption\":\"Linked Data\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/wordlift.io\/blog\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Linked data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#website\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/\",\"name\":\"WordLift Blog\",\"description\":\"AI-Powered SEO\",\"publisher\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wordlift.io\/blog\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#organization\",\"name\":\"WordLift\",\"url\":\"https:\/\/wordlift.io\/blog\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png\",\"contentUrl\":\"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png\",\"width\":152,\"height\":40,\"caption\":\"WordLift\"},\"image\":{\"@id\":\"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Linked Data and Why is it Important for your Website?","description":"In computing linked\ufeff data describes a method of publishing and linking data coming from heterogeneous data sources that can be interlinked and shared.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/","og_locale":"en_US","og_type":"article","og_title":"What is Linked Data and Why is it Important for your Website?","og_description":"In computing linked\ufeff data describes a method of publishing and linking data coming from heterogeneous data sources that can be interlinked and shared.","og_url":"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/","og_site_name":"WordLift Blog","article_modified_time":"2022-02-10T14:01:48+00:00","og_image":[{"width":1280,"height":960,"url":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/LinkedData-Matrix.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes","Written by":"Andrea Volpini"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/","url":"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/","name":"What is Linked Data and Why is it Important for your Website?","isPartOf":{"@id":"https:\/\/wordlift.io\/blog\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/#primaryimage"},"image":{"@id":"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/#primaryimage"},"thumbnailUrl":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/LinkedData-Matrix.jpeg","datePublished":"2017-10-31T11:33:20+00:00","dateModified":"2022-02-10T14:01:48+00:00","description":"In computing linked\ufeff data describes a method of publishing and linking data coming from heterogeneous data sources that can be interlinked and shared.","breadcrumb":{"@id":"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/#primaryimage","url":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/LinkedData-Matrix.jpeg","contentUrl":"https:\/\/wordlift.io\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/10\/LinkedData-Matrix.jpeg","width":1280,"height":960,"caption":"Linked Data"},{"@type":"BreadcrumbList","@id":"https:\/\/wordlift.io\/blog\/en\/entity\/linked-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/wordlift.io\/blog\/en\/"},{"@type":"ListItem","position":2,"name":"Linked data"}]},{"@type":"WebSite","@id":"https:\/\/wordlift.io\/blog\/en\/#website","url":"https:\/\/wordlift.io\/blog\/en\/","name":"WordLift Blog","description":"AI-Powered SEO","publisher":{"@id":"https:\/\/wordlift.io\/blog\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wordlift.io\/blog\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wordlift.io\/blog\/en\/#organization","name":"WordLift","url":"https:\/\/wordlift.io\/blog\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/","url":"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png","contentUrl":"https:\/\/mk0wordliftblog7j5te.kinstacdn.com\/wp-content\/uploads\/sites\/3\/2017\/04\/logo-1.png","width":152,"height":40,"caption":"WordLift"},"image":{"@id":"https:\/\/wordlift.io\/blog\/en\/#\/schema\/logo\/image\/"}}]}},"_wl_alt_label":["linked data","Linked Data","linked-data"],"wl:entity_url":"http:\/\/data.wordlift.io\/wl0216\/entity\/linked_data","_links":{"self":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/entities\/1673"}],"collection":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/entities"}],"about":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/types\/entity"}],"author":[{"embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/comments?post=1673"}],"version-history":[{"count":3,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/entities\/1673\/revisions"}],"predecessor-version":[{"id":20723,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/entities\/1673\/revisions\/20723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/media\/4439"}],"wp:attachment":[{"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/media?parent=1673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/categories?post=1673"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/wl_entity_type?post=1673"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/wordlift.io\/blog\/en\/wp-json\/wp\/v2\/coauthors?post=1673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}