{"id":13611,"date":"2020-12-29T15:40:13","date_gmt":"2020-12-29T14:40:13","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&p=13611"},"modified":"2021-09-16T09:54:48","modified_gmt":"2021-09-16T07:54:48","slug":"jump-link","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/jump-link\/","title":{"rendered":"Jump Link"},"content":{"rendered":"\n

Jump links (also called anchor links or bookmarks) are a special kind of internal links that direct users to a specific section of a page. In terms of UX, they are very useful for page skimming as they help users navigate long pages, without scrolling or searching on the page.<\/p>\n\n\n\n

Let’s say, for example, that you are here to learn how to add jump links to your web pages. Click on this jump link and go to the how-to section<\/a>. <\/p>\n\n\n\n

Jump links in SEO<\/h2>\n\n\n\n

From the SEO standpoint, jump links have a fun story: Google stopped indexing them as they were considered “confusing”. Recently though, it restarted using these anchors as the reading experience has become more and more fragmentary with the rise of mobile and voice devices. Nowadays, both from Google and for webmasters, jump links are an easy and yet effective way to serve the users’ a very specific piece of information. <\/p>\n\n\n\n

In other words, jump links today represent a useful tool for the so-called passage-based content optimization<\/a>, one of the emerging SEO trends for 2021. <\/p>\n\n\n\n<\/a>\n\n\n\n

How can I add jump links to my page?<\/h2>\n\n\n\n

To add a jump link to a specific part of the page you need to follow these steps:<\/p>\n\n\n\n<\/a>\n\n\n\n