{"id":12224,"date":"2020-02-14T11:07:57","date_gmt":"2020-02-14T10:07:57","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&#038;p=12224"},"modified":"2021-12-23T12:10:37","modified_gmt":"2021-12-23T11:10:37","slug":"matteo-cassese","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/matteo-cassese\/","title":{"rendered":"Matteo Cassese"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Digital Marketing Consultant, Presentation Coach and Entrepreneur<\/h2>\n\n\n\n<p>Always ahead of his time, in 1993 Matteo Cassese published a website and then went on to <a href=\"https:\/\/www.lafabbricadellarealta.com\/blog\/\">create a blog in 2001.<\/a> In 2011, he founded <a href=\"https:\/\/www.lafabbricadellarealta.com\/\">La Fabbrica della Realt\u00e0<\/a>, an innovation laboratory focusing on digital marketing for culture and <a class=\"wl-entity-page-link\"  href=\"https:\/\/wordlift.io\/blog\/en\/entity\/entertainment\/\" data-id=\"http:\/\/data.wordlift.io\/wl0216\/entity\/entertainment;http:\/\/rdf.freebase.com\/ns\/m.02jjt;http:\/\/dbpedia.org\/resource\/Entertainment\" >entertainment<\/a>. One of the latest products that he has developed is the Integral Desk: a solid, wood, ergonomic, standing desk!<\/p>\n\n\n\n<p> His experience spans from working for multinational companies (Warner Bros.), to teaching at university (Link Campus) and consulting for digital unicorns (Netflix). He has collected the most insightful stories from his diverse experiences and presents them in the form of <a href=\"https:\/\/www.lafabbricadellarealta.com\/case-studies\/\">case studies.<\/a> <\/p>\n\n\n\n<p>As a student of storytelling, Matteo Cassese dove deep into the process of story creation, writing and script-writing. His passion for effective communication led him to create seminars and workshops on productivity, <a href=\"https:\/\/www.lafabbricadellarealta.com\/presentation-hero\/\">presentation skills and public speaking.<\/a><\/p>\n\n\n\n<p>Further, over the years he has nurtured innovative startup projects focusing on entertainment (Filmizer, Trailerflow), on digital identity (OUT as YOU), on education (Educazione Globale) and training (<a href=\"https:\/\/www.lafabbricadellarealta.com\/presentation-hero\/\">Presentation Hero<\/a>).&nbsp;<\/p>\n\n\n\n<p>You can learn more about what he does on <a href=\"https:\/\/twitter.com\/matteoc\">Twitter<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Consultant, Presentation Coach and Entrepreneur Always ahead of his time, in 1993 Matteo Cassese published a website and then went on to create a blog in 2001. In 2011, he founded La Fabbrica della Realt\u00e0, an innovation laboratory focusing on digital marketing for culture and entertainment. One of the latest products that he &hellip; <a href=\"https:\/\/wordlift.io\/blog\/en\/entity\/matteo-cassese\/\">Continued<\/a><\/p>\n","protected":false},"author":53,"featured_media":18412,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"wl_entities_gutenberg":"","_wlpage_enable":"","footnotes":""},"categories":[],"wl_entity_type":[16],"coauthors":[],"class_list":["post-12224","entity","type-entity","status-publish","has-post-thumbnail","hentry","wl_entity_type-person"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who is Matteo Cassese? - Meet him on the WordLift Blog<\/title>\n<meta name=\"description\" content=\"Matteo Cassese is a digital Marketing Consultant, Presentation Coach and Entrepreneur. 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