{"id":11761,"date":"2019-11-11T12:27:32","date_gmt":"2019-11-11T11:27:32","guid":{"rendered":"https:\/\/wordlift.io\/blog\/en\/?post_type=entity&p=11761"},"modified":"2019-11-28T10:41:27","modified_gmt":"2019-11-28T09:41:27","slug":"entity-rich-snippet","status":"publish","type":"entity","link":"https:\/\/wordlift.io\/blog\/en\/entity\/entity-rich-snippet\/","title":{"rendered":"Rich Snippet"},"content":{"rendered":"

What is a Rich Snippet?<\/span><\/h2>\n

A <\/span>rich snippet<\/b> is a specialized form of snippet result that seeks to <\/span>provide information <\/b>and <\/span>deliver answers<\/b> to inquiries <\/span>directly in the SERP<\/a><\/b><\/span>. Rich snippets are generally considered more reliable and engaging compared to regular blue links. These snippets can be interacted with and provide a variety of differing functions. While these snippets are more convenient and useful, they can also be more complicated and require some work to implement them. Often times, they may require structured data markup<\/b><\/span> in order for a website\u2019s content to appear in a featured snippet.<\/p>\n

How a Rich Snippet differs from a Regular Blue Link<\/span><\/h2>\n

While the standard blue links can be found all over the SERP and contain little more than a title, URL and meta-description, <\/span>a rich snippet provides much more specialized results<\/b>. They can feature more information, a longer description, pictures, ratings, sitelinks and more. Rich snippets almost always appear at the very top of the SERP, even above the first blue links results. Rich snippets are more engaging and appealing to users as they both deliver queries directly and are more trusted by Google<\/a> compared to standard blue links.<\/span><\/p>\n

Types of Rich Snippets<\/span><\/h2>\n

There are a wide variety of rich snippet types and even more variations of these types to perform different functions. There are a few primary ones that carry over into many subcategories and varying types. Among these include:<\/span><\/p>\n