By Emilia Gjorgjevska, Valentina Izzo, Aiswarya Menon

1 month ago

Discover the content writer’s secret to using AI SEO agents as allies for crafting compelling articles in even the most challenging niches.

Creating compelling content in well-established industries can be a breeze for seasoned content writers. With a wealth of information available online and ample inspiration from competitors, the task is straightforward. But what happens when you’re asked to develop content for a niche or industry with scarce online information? This is where the real challenge begins.

As content writers, we thrive on research and creativity. Yet, when we encounter industries with minimal online presence or competitor content, we must dig deeper and think more innovatively. These situations demand a unique approach, one that hinges on understanding the client’s specific needs, leveraging the limited information available, and creatively expanding on it to craft engaging and informative content.

I’ve always dreamt of a solution designed to tackle SEO challenges in such scenarios. I needed a tool that could prove invaluable, especially when brainstorming content ideas for clients in specialized or less-documented niches. When conventional sources fall short, we, as content writers, must find ways to bridge the gap by generating unique angles and content expansions based on minimal initial input.

In this article, we will uncover effective strategies for content writers to angle and expand content also in challenging niches, using an AI SEO agent as a powerful ally to enhance the creative process and improve article quality.

Lessons From The Shoe-Island Salesman

In the world of content writing, particularly within rare niche sectors, the challenge often resembles the classic tale of the shoe-island salesman. Here’s an overview of that story: a businessman sends two analysts to a remote island to evaluate the market for shoes. The first analyst returns, disheartened, and reports that no one wears shoes on the island, concluding there is no market potential. The second analyst, however, sees the same situation as a massive opportunity, noting that the absence of shoes indicates an untapped market ripe for investment.

This story perfectly illustrates the dual perspectives we encounter as content writers in rare niches. On one hand, the lack of existing content can be daunting. Traditional research methods yield little information, leaving us with very little material to work with. On the other hand, this scarcity presents a unique opportunity to fill the void with well-crafted, targeted content that can dominate the space.

Three Key Strategies to Elevate Your Content Development

Identifying Gaps and Opportunities

The first step in developing content for a rare niche is akin to the second analyst’s optimistic view: recognizing the potential in the gaps. Just because there is little information available doesn’t mean the topic isn’t valuable; it simply means there is less competition. By identifying these gaps, we can position our content to become the go-to resource for this niche. But how to write when there’s a gap with so little information on the topic online?

Leveraging AI for Content Ideas

When facing the challenge of limited information, our AI SEO Agent becomes an invaluable tool. By suggesting the agent with initial keywords, we can generate a wealth of ideas for developing and expanding content. This process is similar to exploring the shoe market on the island: instead of seeing the absence of shoes (or content) as a barrier, we see it as a canvas for creativity and innovation.

For instance, if tasked with creating content for a niche industry such as bespoke handcrafted wooden furniture, traditional research might yield limited results. However, by using AI, we can input keywords like “handcrafted wooden furniture,” “bespoke furniture design,” or “custom woodwork.” The AI will then provide a range of content ideas, from “The History of Handcrafted Furniture” to “Top 10 Design Trends in Bespoke Woodwork.”

Choosing the Right Content for Your Audience

The beauty of using AI-generated ideas is that you don’t have to write about every suggestion. Instead, you can select the topics that best fit your customer journey and business objectives. This targeted approach ensures that the content you produce is not only relevant but also highly effective in engaging your audience and driving traffic.

For example, if your audience is particularly interested in sustainable living, you might choose to focus on “Eco-Friendly Practices in Handcrafted Wooden Furniture.” This aligns with their values and interests, making your content more impactful and resonant. 

The beauty of using AI SEO Agents by WordLift is that it helps you build on top of these content ideas or write entirely about content topics that you didn’t brainstorm in the first place. How amazing is that?

Ready to transform your content creation process with AI? Explore our pricing plans and try the AI SEO Agent for free! Check out our plans and start boosting your productivity today.

How to Inspire Your Content Writing When the Content Creation Requires a Learning Curve

Creating content for complex domains is a challenging yet rewarding endeavor. These sectors demand a deep understanding of their products, services, and overall industry landscape. As content writers, our goal is to provide actionable, insightful, and highly relevant information that resonates with target audiences. However, achieving this level of expertise and precision is not an easy challenge.

Embracing the Learning Curve

The first step in tackling content for complex domains is embracing the learning curve. Unlike more straightforward industries, where surface-level research might suffice, intricate sectors require a commitment to learning and understanding. This involves diving deep into industry literature, engaging with experts, and continuously expanding your knowledge base. The goal is to transform from a novice to a knowledgeable insider, capable of speaking the language of the industry with authority. 

It is easier said than done, but with WordLift’s AI Agent, that finally became possible for me and semi-automated at scale. I don’t need to worry that I’ll underestimate the effort of developing my industry expertise or fall short to better market my clients’ solutions.

The Need for Expertise

I know that firsthand, and my claim is that when developing truly impactful content, you must go beyond average information. Average content will not engage or inform an audience that expects and deserves in-depth insights. Instead, strive to become an expert in the domain you are writing about. This involves not only understanding the industry’s technical aspects but also grasping your target audience’s nuances:

  1. What are their pain points? 
  2. What solutions are they seeking? 
  3. What language and tone resonate with them? 

These are stuff that don’t scale or shouldn’t fully scale because otherwise, you’re affecting the user experience and the content quality. However, with a solution like the AI Agent, I become confident in myself and my research practices that I can bypass the huge learning curve and deliver reliable, impactful work faster. Why?

Leveraging Keywords and AI for Targeted Ideas

In the past, we relied heavily on keywords to guide our content creation. Keywords helped us monitor trends and ensure our content was relevant. Today, we can enhance this approach by leveraging AI to generate more targeted content ideas. By feeding the AI agent with carefully selected keywords, ones that align with your past preferences and writing style, you can receive more focused suggestions.

This approach ensures that the AI doesn’t scatter ideas around a broad keyword but instead hones in on the specific angles and topics that are most relevant to your audience. The more detailed and specific your instructions are, the better the AI understands your needs and provides valuable content ideas.

For instance, if you’re writing for a niche market like quantum computing, generic keywords like “quantum computing” might yield a wide array of topics. However, by refining your prompts with more specific terms such as “applications of quantum computing in healthcare” or “challenges in quantum algorithm development,” you guide the AI to generate content ideas that are both targeted and insightful. This approach saves me tremendous time, effort, and nerves – we live in the golden era of AI and content writing. I learned firsthand that by choosing an ethical solution that incorporates AI that also has a human-in-the-loop (HITL) approach, success is inevitable. 

Comparing Multiple AI Content Tools: How To Make The Best Fit For Your Editorial Workflow

The AI SEO Agent has more reliable outputs and offers a much smarter experience. When I started, I tried relying on ChatGPT, the free version, when I was lacking the inspiration to develop content for my clients. However, this needed to be fully resolved as I report to clients and there’s little time to finalize what needs to be done.

Plot twist – it didn’t go as well as I expected: ChatGPT was generating juvenile, immature ideas that were not plug-and-play or ready to be used for my content workflows that needed to incorporate a certain style, voice of the brand and a variety of other factors that were part of my content guidelines and criteria that I needed to satisfy. Further, even with a set of instructions, the output of models like ChatGPT sounded generalized and robotic, the irony of course, and offered little for us to get started with. It goes without saying that these ideas didn’t make the cut, however, the content brainstorming with the agent went very well. 

I asked the WordLift team about the secret behind this enhanced, more intelligent experience, and they explained that it’s based on the curated knowledge graph, which they have been refining for years. Additionally, they have infused the AI Agent with their extensive expertise in SEO and content marketing. This combination makes it the best solution on the market, far superior to any random software available in the content space. 

I can show you some examples below.

ARTICLE IDEAS

Whether you are working for your own blog or a client’s, there has certainly been occasion to find yourself running out of information and ideas for writing new content. And that’s where AI Agent comes in. Even in these cases, using the right prompts can bring up insights and ideas that will help speed up your work and make it lighter. Look at the example.

#1 Prompt (you can copy and paste in the Agent replacing the information as you need)

Hello!
I need blog content ideas, the core keyword is “competitor benchmarking tool”. You have provided the following amazing ones in the past, please continue a similar line of thought. 
(–add a list of content that had good performance–)

FACTUAL CONTENT

Content based on real places, with not a lot of room to get creative- rather we present facts in a better way. There aren’t a lot of ways in which you can say apple is red & tasty. In this case you can give to the Agent an input like this. 

This does make a lot of difference for content writers and even small business owners with limited resources to move things faster, and avoid spending more time than needed. 

#1 Prompt (you can copy and paste in the Agent replacing the information as you need)

I am optimizing an article on Lake Tahoe Airport. 
1. Can you please help me draft a comprehensive, original description about the airport? 
2. This must cover various aspects like history, current status and facilities. 
3. Include any interesting trivia
4. Keep the tone of voice formal. 
5. Refer for accuracy: https://en.wikipedia.org/wiki/Lake_Tahoe_Airport

The intent here is to cherry-pick the most relevant points from the agent’s suggestions, providing enough information to choose from and discard, ultimately saving a lot of time that would otherwise be spent on finding information.

#2 Prompt (you can copy and paste in the Agent replacing the information as you need)

Search, verify and list the best things to do in Nevada, near Lake Tahoe Airport) that visitors can explore if they have time to spare.
List the item, and a one-liner explanation on what they can expect. 

OPTIMIZING EXISTING CONTENT

An all too familiar tale – we get the target queries, write content that resonates, and publish it. Still nothing works! The needle refuses to move. Some websites have a rich repository of pages that have been forgotten. 

In this case, maybe a new perspective helps. Perhaps a change in approach to the content helps. To get there, you don’t have to break your head or brainstorm for hours together. Do so using the Agent.

 #1 Prompt (you can copy and paste in the Agent replacing the information as you need)

At present, this article is not working: https://expresslegalfunding.com/why-be-personal-injury-lawyer/
I suggest an angle of “pros and cons of being a Personal Injury Lawyer” or “XX things to consider if you want to be a Personal Injury Lawyer.” Evaluate this and please suggest a layout that will improve this blog and is SEO wise great. Feel free to pick a new angle if you feel its more effective.

META TAGS

By analyzing the text and identifying key entities and keywords, the agent can generate optimized meta titles and descriptions that enhance your content’s visibility on search engines. This not only saves time but also ensures that your meta tags are aligned with SEO best practices, ultimately driving more traffic to your website. Look at the example.

#1 Prompt (you can copy and paste in the Agent replacing the information as you need)

Hello, 
I want to create a meta description (155 char max) and title tag (55 char max) for various pages in [name website and link]. The main things to note are to main topic+value for the reader+website, wherever it feels natural. 

https://wordlift.io/case-studies
https://wordlift.io/free-ai-seo-tools/
https://wordlift.io/academy/

Here, you can notice that we have given a few sample meta tags we have worked on in the past for the agent to analyze. After many interactions, we have observed that the output of the agent is much richer, and closer to our expectations when we give an example of it to understand the context. If you have specific needs in mind, for instance, an event website may want to highlight their date, location, and name of the event, it’s best to share samples to guide such intelligent models better.  

INTERNAL LINKING

We all know the importance of backlinking- to get that tap of approval from authoritative websites. This does help young websites come out of the sandbox faster, and climb the ranks to the top. But have you met its underrated counterpart, internal linking? Of course, yes! However, maybe not as much as needed. 

Linking various pages within your website is crucial to give search engines clear indication of how they are related to one another, and the overall architecture of your site. Perhaps what many find challenging is to identify the right opportunities to link and that too at scale for many pages. This is where models like Agent can be instrumental.

 #1 Prompt (you can copy and paste in the Agent replacing the information as you need)

Please analyze the blogs and articles on the site and suggest internal links to be added or articles closely related to the individual page. I’m doing internal linking using a section “Related articles”
URL: https://wordlift.io/blog/en/structured-data-for-events/

They not only find the right articles, but do so keeping semantic context in place, so that the final outputs are useful for your readers. As an example, we have asked the Agent’s help with the “Related Articles” section for a blog. 

ENRICHING THE KNOWLEDGE GRAPH

Enriching your knowledge graph enhances the accuracy and comprehensiveness of your data, improving search engine optimization (SEO) and user experience. It enables better content discovery and relevance, leading to increased engagement and authority in your domain, and helps the AI SEO Agent to produce better answers. Look at the example.

#1 Prompt (you can copy and paste in the Agent replacing the information as you need)

I need to enrich the KG of this website. Please provide a list of relevant entities that you feel must be part of the KG. Ensure there is no repetition. 

Don’t miss out on the future of content creation! Discover how AI can enhance your writing and SEO strategies. Explore our pricing plans and try the AI SEO Agent to take your content to the next level.

Bonus: Psst, Some Prompts For You To Try!

 #1 Prompt (you can copy and paste in the Agent replacing the information as you need)

Hello, I’m writing a new blog on When Should You Choose Nitrile Gloves: A Guide For Business Owners. Please suggest an outline for this. We will review it and then proceed to individual sections. Before that, carefully follow the below considerations.

Follow the same outline/format similar to: <website link>
But ensure that there is no cannibalization or duplication with sister page: <another website link>

 #2 Prompt (you can copy and paste in the Agent replacing the information as you need)

Prepare an introduction for the article: When Should You Choose Nitrile Gloves: A Guide For Business Owners
Be empathetic to challenges faced by businesses. Avoid these terms strictly in the content.
Most overused ChatGPT words
Delve
Tapestry
Vibrant
Landscape
Realm
Embark
Vital
Moreover
Arguably
Most overused ChatGPT phrases
Dive into…
It’s important to note…
Important to consider…
Based on the information provided…
Remember that…
Navigating the [landscape]/[complexities of]
A testament to…

Optimizing the WL AI Agent for Perfect Prompts & Outputs

Usually, the first three interactions with the AI Agent are meant to set the foundation. Rather than creating the whole article all at once, we should do some sort of test. This means that the agent is instructed to produce only the first section, which I, as a content writer, then refine. This refined initial response is fed back to the agent in the next step. Essentially, I instruct the agent to “make these changes and then develop the rest.” This method is the perfect approach for an optimized experience.

It’s important to tailor your instructions and make them information-rich so that the agent can cut through the noise of data it was trained on and produce an amazing first draft. By following this structured approach, you ensure a more efficient and effective content creation process, ultimately leading to higher quality and more engaging articles.

To learn more about how to use AI to write and optimize your content, watch the video below. 

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