#SEOisAEO episode 9 | How Google Uses The Knowledge Graph

#SEOisAEO episode 9 | How Google Uses The Knowledge Graph

The Google Knowledge Graph: How it is weaved into Google’s algorithm

This one is a stunner! Beyond RankBrain and Position0, few people have a good grasp as to how the Knowledge Graph is weaved into Google’s algorithm. The Knowledge Graph holds the key to all three pillars of AEO –Relevancy, Understanding, and Credibility.

In this 9th episode of Semrush #SEOisAEO series, Jason M. Barnard hosted three experts who gave reasoned and credible insights into how the Knowledge Graph is locked into the search algorithm, and also great tips into the steps we can take to integrate the Knowledge Graph into all three pillars of the AEO strategy.

Cindy Krum, Andrea Volpini and Bill Slawski guided the audience through the very definition of Knowledge Graph and how does it work.

What are you going to learn?

Jason and his guests will start explaining what a Knowledge Graph is, and then dig deep into its applications and how it works.

Here is the list of the question asked by the host – and therefore of the main topic covered in this 1-hour webinar:

  1. Where does Google get the facts about entities it answers questions about from?
  2. What are Fraggles in SEO?
  3. How does Google update information in the Knowledge Graph in an automated fashion?
  4. The Knowledge Graph is the hub of Answer Engines, Intent, Understanding, and Credibility. Does that flip, flop, or fly?
  5. How did the Knowledge Graph and language make Voice and Cross-Device search smarter for Google?
  6. Linked data Knowledge Graph for the future of search, if the web becomes a database, would we still need Google as it’s the main gatekeeper?
  7. Danny Sullivan and Nic Fox mentioned the Topic Layer a few weeks ago and it all sounds terribly groovy
  8. Are machine learning geeks and Knowledge Graph geeks best chums?

 

Schema Markup webinar: Transcript and Tips

You can find here the complete transcript of the video. It’s rich of examples, tips, and infographics so that you can really dive into the subject and skim it anytime you need.

Read the transcript here

 

#SEOisAEO episode 4 | How Schema Works

#SEOisAEO episode 4 | How Schema Works

Schema markup: how does it work?

That’s the 4°episode of the series of webinars that go by the title #SEOisAEO, hosted by Semrush and presented by the super energetic Jason M. Barnard. In that one, Jason, who is a Search Engine Marketing Consultant, walks us through everything related to Schema Markup, with the help of his guests: Ashley Berman Hale, Gennaro Cuofano, and Dave Ojeda.

What are you going to learn?

In this webinar, Jason and his guests will guide the audience and teach them everything about Schema and how it works.

Here is the list of the question asked by the host – and therefore of the main topic covered in this 1-hour webinar:

  1.  Can we map Schema Markup to Knowledge Graphs? Where types in Schema are entities, properties are attributes, and nested types become relationships?
  2. What are some groovy ideas for sameAs for companies, people, and products?
  3. A quick description of what @id unique Unique Resource Identifiers are, and the best practices about them
  4. If Schema’s feeding action and events, can we just use Schema Markup and not bother creating actions and skills?
  5. Voice Schema is good fun to play with. But is that really helpful for business in real life?
  6. When designing our site, should we think about the Schema?
  7. Does Schema help rankings, directly or indirectly?
  8. We are now building the #SEOisAEO position zero profile. In terms of position zero, what does Schema bring to the table?

Schema Markup webinar: Transcript and Tips

You can find here the complete transcript of the video. It’s rich of examples, tips, and infographics so that you can really dive into the subject and skim it anytime you need.

Read the transcript

Making Websites Talk | Workshop with Andrea Volpini

Making Websites Talk | Workshop with Andrea Volpini

If you want to leverage on voice search and conversational interfaces to grow the traffic of your website, this video is for you. Making your website talk is really a way to reach a wider audience who is interested in the topics you write about.

In this video, our CEO Andrea Volpini will share with you a series of lessons that we’ve learnt, while doing our experiments to make our website talk with a chatbot.


The talk is organized into three main sections:

  1. An introduction on linguistic AI, smart content and structured data
  2. A few tips on conversation design: which means chatbot design, voice search, and key metrics to evaluate your output
  3. An example of Google Action that we’ve built which is called Sir Jason Link.

What are you going to learn?

Learn how to use the power of semantic intelligent content to make your website talk and to improve the findability of your content.

During this workshop we will cover:

  • why semantically rich, intelligent content is important for artificial intelligence and machine learning applications,
  • how to optimize your content for Voice Search and Personal Digital Assistants,
  • how to build a chatbot for your website and an app for the Google Assistant, and the discovery of chatbots and key performance indicators to improve them.

This interactive workshop was part of WordCamp Europe 2018 in Belgrade. It leverages on structured data and semantic SEO techniques.

Making Websites Talk – The Slide Deck

Find it below ?

 

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