In this podcast, Beatrice Gamba and Jason Barnard delve into the evolution of SEO in the age of AI. With the digital landscape evolving at an unprecedented pace, companies must adapt and harness the power of AI-based SEO strategies to stay ahead in the competitive marketplace.
Beatrice Gamba, renowned for her expertise in SEO and innovation, shares valuable insights from her experience as Head of SEO Agency. Using real-world case studies, Beatrice illustrates how AI-based tools reshape the SEO landscape, enabling companies to get more visibility, engagement, and conversions.
The main points that are covered:
Understanding the AI Revolution in SEO
Explaining the role of AI in shaping SEO strategies
Overview of AI technologies impacting SEO (algorithms, NLP, ML)
How AI can help
Leveraging AI tools for keyword discovery and analysis
Content generation with AI assistance
AI-based crawling and indexing techniques
Leveraging AI for Link Building
How we can help AI (good & referenced content with SD)
Person schema & building trust
Optimizing for Generative SEO
Adapting to Changes and Future-proofing SEO
Building resilience with AI-powered SEO strategies
Continuous monitoring and analysis
Adapting to algorithm updates with AI tools
Organized by Kalicube in partnership with WordLift.
In this webinar, our speakers delve into the captivating world of dialogue and its role in fostering meaningful connections between humans and technology.
Teodora Petkova dels into the concept of dialogue and its role in fostering meaningful connections between humans and technology. She addresses the intriguing question of whether dialogic communication can truly be harnessed for SEO-related activities. The answer may surprise you—it’s both yes and no, and that’s what makes it so captivating!
Andrea Volpini guides you in taking a human-centric approach to designing large language model (LLM)-based chatbots. Learn how to create dynamic content and a conversational experience, from content modelling to conversation design, using a dialogic framework that starts with your schema markup. Discover the transformative potential of structured data and knowledge graphs in adding depth to your content. Incorporate these powerful tools to create an enriching and interactive experience, bridging the gap between users and content.
In particular, what you learn:
What is dialogue and why it is so importan
Humanity-first design and tangential human-computer interaction systems
Can we really use dialogic communication for SEO-related activities? Yes and no, and that’s the beauty of it!
A human-centric approach to large language model (LLM)- chatbot design using schema markup
From content modeling to conversation design – the dialogic framework
Adding depth to content using structured data (and knowledge graphs)
You can view and download Andrea Volpini’s presentation, The Next Generation of Content Creation, here.
Organized by Kalicube in partnership with WordLift.
Kim Renberg and Tina Mangelova take you on an exciting journey into the world of accessibility. This insightful webinar dives deep into the latest developments, focusing on both European rules and the American approach to accessibility.
Prepare to gain valuable insights that will enable you to optimize your website’s accessibility from an SEO perspective. Kim and Tina will give you practical tips and strategies to ensure your website is accessible to all users. Discover how improving your website’s accessibility will not only increase usability, but also open doors to previously untapped business opportunities.
In this exclusive webinar hosted by Kalicube, you’ll have the opportunity to get ahead of the curve and harness the power of accessibility to drive your website’s growth and success. Do not miss this chance to gain expert knowledge and take your online presence to new heights.
What you will learn:
Communicating the importance of accessibility across teams
The intersection of SEO and accessibility
Practical SEO advice for improving accessibility
Tools
Organized by Kalicube in partnership with WordLift.
Kim Renberg
Kim is Sales Administrator at WordLift. Born and raised in Denmark and living nearly half of his life in Italy, Kim joined the WordLift team in 2022. Kim has been working with B2B sales in more industries and has more than 10 years of experience in digital media and SEO.
As Sales Administrator Kim coordinates the sales activities keeping track and producing inputs to more areas in the company. That might be the production of leads, clients SEO strategies and business cases, presales, aftersales, marketing, customer support and product development.
Tina Mangelova
Tina is an SEO specialist with a demonstrated history of driving organic growth as both an in-house manager and an external consultant in the fast-past New York City tech world. Her curiosity to explore the effects of digital technologies on human behavior, global cultures & emerging trends is fuelled by her background in anthropology and computer science.
She is currently the head of SEO and content marketing at Growth Skills, an American fully-remote growth marketing agency. Tina approaches SEO as an iterative process of search experience optimization for both human users and robot crawlers. A problem solver by nature, Tina believes that there’s no obstacle that effective communication and thorough research cannot overcome. Her mantra is that a job well done begins at the intersection of discipline, creativity, and lots of hypothesis testing!
Some of the brands she’s worked with include: Western Union, Prosper Marketplace, Bluevine, Dstillery, Mohegan Sun, Resorts World, Beautyblender, Marzetti, Girl Scouts of the US, Zeel, Leukaemia & Lymphoma Society, Kaiser Permanente.
In this webinar, hosted by George Chasiotis – Managing Director at Minuttia, Andrea Volpini will explore the latest trends and best practices in AI content creation. After generating thousands of content pieces using Large Language Models (LLMs), here you’ll learn how to avoid pitfalls and achieve success with AI-generated content.
In particular, you will see:
New trends in content marketing
AI content creation best practices
How to achieve success with AI-generated content
Organized by Minuttia in partnership with WordLift.
Schema Markup is at the heart of the Semantic Web. It helps search engines better understand the meaning of the words used on my website and the intent of the user driving to a website’s content. That’s why 2023 is the year you’ll dive headfirst into building a knowledge graph that Google and Bing can understand and improve your site’s appearance in search results with thumbnails, stars, questions and answers, and other attributes that make your pages stand out in search engine results. Now that you have done everything, do you know how to measure the benefit of these actions to your SEO strategy? If the answer is “no” or “maybe” because you are not sure, then this is the webinar you do not want to miss.
Together with Munene Kelvin, SEO Specialist at WordLift, and Steve Wiideman, President & SEO Consultant at Wiideman Consulting Group, we’ll discuss how to measure the impact of a semantic SEO strategy and the best tools to use to do that, blending data from multiple sources (GSC, KG, Analytics) to get comprehensive reports that really help you understand how to improve and show others the value of your work with schema markup.
In particular, you will see:
Case studies on the importance of SERP behavior signals
How Skechers boosted CTR with a simple title/meta update sitewide
How Belkin products earned an average 4th position in Google using an object markup
How IHOP boosted CTR by 25% across hundreds of locations with one extra row in Google
Whether Looker Studio or Power B.I. is the right web analytics suite for you
Ways to quickly study what markup top-ranking competitors are using
How to pull in Google Search Console and GA4 data into Power BI to create reports you never knew existed.
Organized by Kalicube in partnership with WordLift.
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