[Video Tutorial] Generating meta descriptions with BERT

[Video Tutorial] Generating meta descriptions with BERT

If you are eager to start experimenting with an AI-writer and produce meta descriptions on scale, then this video tutorial is for you. 🤖

In this video, Andrea explains how you can use BERT (Google’s pre-trained, unsupervised language model) to summarize web pages and articles and automate meta descriptions.

What will you learn in this video tutorial?

At the end of this video, you will be able to master these three things:

  1. What are meta descriptions in SEO
  2. Why they are important
  3. How to nail it with the help of Artificial Intelligence

Learn more & get started

If you need to get deeper into this topic, read this article. At the end of the article, you will find a free script that creates meta descriptions starting from your website using AI.

A basic understanding of Python and HTML is required. 

Who is Andrea Volpini?

Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.

Co-founder of InSideOut10, Andrea has 20 years of world-class experience in online strategies and web publishing. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

Semantic SEO Mini-Course in 6 Video Pills

Semantic SEO Mini-Course in 6 Video Pills

Ten years after its first theorization, the Semantic Web has finally become the main key to understand and organize the online content ecosystem.

Getting to know the main factors behind the Semantic Web and understanding how it works is crucial to master the latest SEO techniques. This approach is essential for anyone who intends to have a competitive attitude to content marketing and to craft semantically relevant content for search engines.

What will you learn in this webinar?

With this webinar, you will learn the principles underlying the functioning of the Semantic Web and the essential features that will help you take your first steps into its ecosystem. Our SEO expert Gennaro Cuofano will guide you in just six short pills to learn the basics of Semantic SEO.

Short Introduction

Follow Gennaro in the video below to learn more about the journey we are going to take together and get your map to work in the context of advanced SEO.

 

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Pillole di SEO Semantica: il corso in 6 video

Pillole di SEO Semantica: il corso in 6 video

Oggi, per ottenere risultati altamente performanti, è indispensabile ragionare in termini semantici. A dieci anni dalla sua prima teorizzazione, infatti, il Web Semantico è ormai la principale chiave di lettura e di organizzazione dei contenuti online.

Imparare a conoscere i principali agenti alla base del Web Semantico e a padroneggiare la nuova SEO, risulta di fondamentale importanza per chiunque intenda avere un approccio competitivo al content marketing, costruendo contenuti semanticamente rilevanti per i motori di ricerca. 

Che cosa imparerai in questo webinar?

Grazie a questo webinar, imparerai i principi alla base del Web Semantico e il funzionamento degli strumenti indispensabili per muoverti all’interno del suo ecosistema. Il nostro SEO expert Edoardo Bedini ti guiderà alla conoscenza della SEO Semantica in sei brevi pillole video.

Breve introduzione al corso

Segui Edoardo e scopri nel video qua sotto il percorso che faremo insieme e che ti permetterà di avere le coordinate di base per lavorare sulla SEO nel mondo del web semantico.

 

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How Google Ranking Works | Webinar with Jason Barnard

How Google Ranking Works | Webinar with Jason Barnard

Darwinism in SEO

Have you ever wondered how rich elements like the featured snippet take a place on the SERP? What Jason Barnard reveals to us is that each and every rich element on the page relies on a different algorithm. So, for example, there is a specific algorithm for the featured snippet on which depends its presence on the SERP. There is more: all the rich elements compete among them and with the 10 blue links to get a place.

Jason-Barnard-Interview.mp4

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Why does it matter?

In a context where the rich snippets are slowly replacing the 10 blue links, understanding the algorithm behind the rich elements is the first step to reshape the anatomy of a SERP.

What Are You Going to Learn?

In this 30 minutes webinar, Jason Barnard explains how Google calculates rankings for the blue links and for the rich elements such as the featured snippet, images, videos, knowlegde panels, and more.

The system he describes is so much wide and open that it can grow and adapt to a limitless number of rich elements. If you deeply understand it, you will be able to get what really matters to Google and find your place under the sun.

How Google Ranking Works – Darwinism in SEO: Presentation Deck

Find below Jason’s presentation in PDF. It’s rich of tips, examples and good practices: download it and skim it anytime you need. It’s free!

Read the presentation deck

Who is Jason Barnard?

Jason approached SEO to promote his first website. It was the year Google was incorporated and Jason was able to build up his website to become one of the top 10,000 most visited sites in the world – we are talking about 60 million visits in 2007.

After almost two decades of experience in the field, Jason is a digital marketing consultant, speaker, author and the host of the #SEOisAEO podcast, the funniest way to learn about digital marketing from world-class experts.

How Google Ranking Works | Webinar with Jason Barnard

How Google Ranking Works | Webinar with Jason Barnard

Darwinism in SEO

Have you ever wondered how rich elements like the featured snippet take a place on the SERP? What Jason Barnard reveals to us is that each and every rich element on the page relies on a different algorithm. So, for example, there is a specific algorithm for the featured snippet on which depends its presence on the SERP. There is more: all the rich elements compete among them and with the 10 blue links to get a place.

Jason-Barnard-Interview.mp4

Loading player...

Why does it matter?

In a context where the rich snippets are slowly replacing the 10 blue links, understanding the algorithm behind the rich elements is the first step to reshape the anatomy of a SERP.

What Are You Going to Learn?

In this 30 minutes webinar, Jason Barnard explains how Google calculates rankings for the blue links and for the rich elements such as the featured snippet, images, videos, knowlegde panels, and more.

The system he describes is so much wide and open that it can grow and adapt to a limitless number of rich elements. If you deeply understand it, you will be able to get what really matters to Google and find your place under the sun.

How Google Ranking Works – Darwinism in SEO: Presentation Deck

Find below Jason’s presentation in PDF. It’s rich of tips, examples and good practices: download it and skim it anytime you need. It’s free!

Read the presentation deck

Who is Jason Barnard?

Jason approached SEO to promote his first website. It was the year Google was incorporated and Jason was able to build up his website to become one of the top 10,000 most visited sites in the world – we are talking about 60 million visits in 2007.

After almost two decades of experience in the field, Jason is a digital marketing consultant, speaker, author and the host of the #SEOisAEO podcast, the funniest way to learn about digital marketing from world-class experts.

Stand out on search in 2019. Get 50% off WordLift until January 7th Buy Now!

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