Content Modeling for Search Optimization with Cruce Saunders

Content Modeling for Search Optimization with Cruce Saunders

Nowadays, one of the biggest challenges of web publishing is content modeling. Creating a consistent content model will not only save your and your editorial team’s time but it will also greatly help your SEO. The content model of your website specifies how information is organized and will help you to achieve better content findability and enable you to reuse the information across different channels.

Live-Webinar-Cruce-Saunders-Content-Modeling-Search-Optimization.mp4

Loading player...

Why does it matter?

A content model helps you to organize and manage your content efficiently.

When modeled properly, the whole content architecture improves the user experience of your site and enhances your business value. So if you are looking for the content model that fits your business needs, this webinar is for you.

What Are You Going to Learn?

This 1-hour webinar is split into two parts. In the first part, Cruce Saunders gives a complete overview on content modeling for SEO, sharing his solid experience in crafting intelligent content. Here is the agenda of his presentation:

  1. The Importance of a Content Model for SEO and Beyond
  2. Content Modeling: A Quick Overview
  3. Developing a Content Model
  4. Developing a Content Model: First Steps
  5. Learning More

In the second part of the webinar, our CEO Andrea Volpini discusses some in-depth aspects of content modeling in the context of search optimization.

Dive deeper into Content Modeling

Content modeling opens up a whole new world, and I’m sure you want to dig deeper into its opportunities. We asked Cruce to share with us the best resources to help you start engineering your own content model.

He has prepared a collection of whitepapers, articles, webinars, roundtables, videos and slide materials centered on Content Modeling and related topics.

In this Resource Guide by Cruce you will really find everything you need to know!

Who is Cruce Saunders?

Founder of [A], content engineering author & speaker

Cruce Saunders- Content Modeling expert

Cruce is recognized as the expert of content intelligence. 

With his team, he works with the most complex enterprise content publishers on Earth, helping leaders move to next-generation, intelligent customer experiences.

Cruce’s work in the space covers content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and other aspects of the intelligence transformation at the forefront of leaders’ agendas today.

Content Modeling for Search Optimization with Cruce Saunders

Content Modeling for Search Optimization with Cruce Saunders

Nowadays, one of the biggest challenges of web publishing is content modeling. Creating a consistent content model will not only save your and your editorial team’s time but it will also greatly help your SEO. The content model of your website specifies how information is organized and will help you to achieve better content findability and enable you to reuse the information across different channels.

Live-Webinar-Cruce-Saunders-Content-Modeling-Search-Optimization.mp4

Loading player...

Why does it matter?

A content model helps you to organize and manage your content efficiently.

When modeled properly, the whole content architecture improves the user experience of your site and enhances your business value. So if you are looking for the content model that fits your business needs, this webinar is for you.

What Are You Going to Learn?

This 1-hour webinar is split into two parts. In the first part, Cruce Saunders gives a complete overview on content modeling for SEO, sharing his solid experience in crafting intelligent content. Here is the agenda of his presentation:

  1. The Importance of a Content Model for SEO and Beyond
  2. Content Modeling: A Quick Overview
  3. Developing a Content Model
  4. Developing a Content Model: First Steps
  5. Learning More

In the second part of the webinar, our CEO Andrea Volpini discusses some in-depth aspects of content modeling in the context of search optimization.

Dive deeper into Content Modeling

Content modeling opens up a whole new world, and I’m sure you want to dig deeper into its opportunities. We asked Cruce to share with us the best resources to help you start engineering your own content model.

He has prepared a collection of whitepapers, articles, webinars, roundtables, videos and slide materials centered on Content Modeling and related topics.

In this Resource Guide by Cruce you will really find everything you need to know!

Who is Cruce Saunders?

Founder of [A], content engineering author & speaker

Cruce Saunders- Content Modeling expert

Cruce is recognized as the expert of content intelligence. 

With his team, he works with the most complex enterprise content publishers on Earth, helping leaders move to next-generation, intelligent customer experiences.

Cruce’s work in the space covers content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and other aspects of the intelligence transformation at the forefront of leaders’ agendas today.

The ROI of Schema.org markup | Webinar with Andrea Volpini

The ROI of Schema.org markup | Webinar with Andrea Volpini

The Reasons You Need Structured Data

Nowadays schema.org markup is a must to compete on the SERP and to improve your online business reaching a qualified audience. In this webinar, Andrea Volpini talks about the impact of structured data and what’s its usage around the web.

This webinar was originally registered for Woorank

What Are You Going to Learn?

In this 1-hour webinar, Andrea Volpini will walk you through the value chain of structured data for your business.

Here are the key concepts that you are going to have a clear idea after this webinar:

  • What is structured data
  • How structured data can help you get rich results on the SERP
  • How structured data can improve the findability of your content
  • How structured data can help you build your brand online
  • How structured data can help your content to be featured on voice search
  • How structured data can help you organize your content – using the entity-based content model
  • How you can re-use structured data to get more insights on your website traffic with semantic analytics
  • How to calculate the ROI of structured data
  • Structured data common pitfalls
  • Structured data workflow

FAQs

If I stop using this structured data for any reason, will it break my site?

No, removing structured data is a safe process to do but you will lose the associated rich results.
The main issue I see is, that when people decide to turn off structured data, the code is rarely sanitized and therefore we see broken structured data and conflicting statements that generate validation errors. That should be prevented.

How to calculate the ROI of schema markup?

To calculate the ROI of schema markup you shall determine the business value for each transaction (i.e. the average product value for an ecommerce website, the LTV for a SaaS subscription), the conversion rate (the percentage of users that actually reach the goal) and the implementation costs required for adding and maintaining structured data. You can then look at the clicks by filtering rich results only and use the following formula [(Total # of Clicks x CV) x Business Value] – Costs. You could also do the same exercise ahead of time by looking at the monthly volume and the click-through rate of the queries where you believe, using structured data, you could position your content.

I have a large website, what tool can I use to automate structured data markup?

We have created a JavaScript library called WordLift Cloud that can automate schema markup on websites with thousands of web pages.

Who is Andrea Volpini?

Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.

Co-founder of InSideOut10 and director of InsideOut Today, Andrea has more than 20 years of world-class experience in online strategies and web publishing. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

[Video Tutorial] Generating meta descriptions with BERT

[Video Tutorial] Generating meta descriptions with BERT

If you are eager to start experimenting with an AI-writer and produce meta descriptions on scale, then this video tutorial is for you.

In this video, Andrea explains how you can use BERT (Google’s pre-trained, unsupervised language model) to summarize web pages and articles and automate meta descriptions.

What will you learn in this video tutorial?

At the end of this video, you will be able to master these three things:

  1. What are meta descriptions in SEO
  2. Why they are important
  3. How to nail it with the help of Artificial Intelligence

Learn more & get started

If you need to get deeper into this topic, read this article. At the end of the article, you will find a free script that creates meta descriptions starting from your website using AI.

A basic understanding of Python and HTML is required. 

Who is Andrea Volpini?

Andrea Volpini, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence.

Co-founder of InSideOut10, Andrea has 20 years of world-class experience in online strategies and web publishing. In 2013 Andrea Volpini kick-started RedLink GmbH, a commercial spin-off focusing on semantic content enrichment, artificial intelligence, and search.

Semantic SEO Mini-Course in 6 Video Pills

Semantic SEO Mini-Course in 6 Video Pills

Ten years after its first theorization, the Semantic Web has finally become the main key to understand and organize the online content ecosystem.

Getting to know the main factors behind the Semantic Web and understanding how it works is crucial to master the latest SEO techniques. This approach is essential for anyone who intends to have a competitive attitude to content marketing and to craft semantically relevant content for search engines.

What will you learn in this webinar?

With this webinar, you will learn the principles underlying the functioning of the Semantic Web and the essential features that will help you take your first steps into its ecosystem. Our SEO expert Gennaro Cuofano will guide you in just six short pills to learn the basics of Semantic SEO.

Short Introduction

Follow Gennaro in the video below to learn more about the journey we are going to take together and get your map to work in the context of advanced SEO.

 

0-Intro-SEMANTIC-SEO-ENGLISH.mp4

Loading player...